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- Bombshell: Experian CheetahMail Swears off Appending
- Need Subscribers? Pontiflex Probably Knows of an App for That
- Good Lord: Ad Alliance Goes on Offense ... with Cute
- Stupid Boss Watch: An Open Letter to Email Abusers
Bombshell: Experian CheetahMail Swears off Appending
1/24/12
In a dramatic policy shift, email service provider Experian CheetahMail has declared email appending to be an unacceptable address-acquisition practice.
Significantly, the declaration was made public by a former defender of email appending: Ben Isaacson, privacy and compliance leader for Experian.
Just as significantly, parent company Experian still offers email appending, though according to Isaacson, the no-append policy is going to be rolled out companywide.
Need Subscribers? Pontiflex Probably Knows of an App for That
1/24/12
You know that free mobile app you love so much? Chances are the ads that support it were placed there by subscriber-acquisition firm Pontiflex.
Oh, and they’d appreciate it if you would pay for the app by supplying your email address, and in some cases your name and zip code, as well.
Good Lord: Ad Alliance Goes on Offense ... with Cute
1/24/12
wanted to like the Digital Advertising Alliance’s new campaign. I really did.
The coalition of marketing and advertising trade groups is tasked with fighting arguably the biggest threat to online advertising’s existence—the nonsense spread by so-called privacy advocates.
Last week the Ad Alliance unveiled a consumer-education campaign consisting of banners and a website with three videos.
“[T]he ‘Your AdChoices’ campaign builds upon the DAA’s two-and-a-half year effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon,” said a press release announcing the campaign.
“With widespread industry adoption of the DAA’s Self-Regulatory Principles, the DAA remains committed to informing consumers about interest-based advertising, online data collection and use, and the simple way they can exercise control over their web viewing data,” said Peter Kosmala, managing director, Digital Advertising Alliance, in the release. “This highly creative public education campaign is an important step in that ongoing process.”
Highly creative is one way to describe it. Embarrassingly self indulgent is another.
Stupid Boss Watch: An Open Letter to Email Abusers
1/24/12
Dear supervisor who hasn’t got the sense to realize how destructive criticism delivered via email is:
The following is a scenario I have witnessed many times. A colleague receives an email from her boss telling her what a crappy job she did on something.
Was the job truly crappy? I don’t know. It doesn’t matter.
What matters are the results: A serious amount of lost productivity.
Content Schmontent; It's Your Behavior, Stupid
1/17/12
A post by marketing software firm HubSpot last week on so-called spam-filter trigger words and phrases caused a bit of a kerfuffle among email marketing experts on Twitter.
“One of easiest ways to avoid spam filters is by carefully choosing the words you use in your email’s subject line,” said the piece in question. “Trigger words are known to cause problems and increase the chances of your email getting caught in a spam trap.”
The article then went on to list a bunch of words and phrases to be avoided such as “as seen on.”
To which a bunch of folks in email marketing circles responded: “Pshaw!”
Stupid Government Watch: Canada's Useless Freezer
1/17/12
From the it-won’t-accomplish-a-thing-but-sure-makes-us-feel-better file comes news of a spam reporting center being set up by the Canadian government.
Reports the Montreal Gazette: “Dubbed ‘The Freezer,’ the new centre will accept unsolicited electronic messages forwarded by individuals, businesses and organizations in Canada, including spam, malware (malicious software), spyware, short message services (SMS), and false and misleading representations involving the use of any means of telecommunications, according to Industry Canada.”
The funding for this useless endeavor? A whopping $700,000 a year.
Email + Mobile: No More Excuses: Get Started Optimizing for Mobile
1/17/12
In last month’s column, Julia Peavy listed “Explosive Mobile Growth” as her final prediction for the email space in 2012. Also in December, Ken provided some insight on the changes in mobile viewership. So, let’s take the bull by the horns and start talking about how to start optimizing your email campaigns for mobile use.
Huzzah! Pontiflex Chows on Championship Football
1/17/12
Yeah, sure, they loved the trophy and are now proudly displaying it in their reception area. But what the proud folks at lead-generation firm Pontiflex really wanted was the football.
No, not just any football. It was the Magill Report Fantasy Football League Championship sweet Lebanon bologna football from Dietrich’s Meats in Krumsville, PA (Mmmm. Mmmm.).
The Ocean-Marketing Lesson Everyone Missed
1/3/12
Lost in the worldwide coverage of the Ocean-Marketing fiasco has been the single most important lesson for marketers and publishers when it comes to engaging customers and prospects.
For those who may have missed the most riveting marketing story of 2011, an email exchange was published last week on Penny Arcade in which Paul Christoforo, president of a firm called Ocean Marketing, became shockingly abusive with a customer inquiring about an order.
Most chalked it up to a lesson in how not to deliver customer service. But that wasn’t the lesson.
Email Marketing Predictions for 2012
1/3/12
Everybody makes them. I normally hate them. But I’m short on material, so here are my email marketing predictions for 2012:
Fast Company's New Motto: Don't Innovate! Stagnate!
1/3/12
For the latest evidence that we are the most spoiled people in all of human history, look no further than Fast Company magazine’s crusade against “product spam.”
What’s product spam? Scores of nearly identical electronics with minor tweaks. According to Fast Company, choice is a bad thing.
How a Dirty Mind Can Help Save Your Creative
1/3/12
My journalism mentor Charlie Adair [RIP] was an utterly twisted human being, but in the best way imaginable for a student who wanted to learn to be the best reporter he could be.
He could have taught marketers a thing or too, as well—for example, about empathy, hitting deadline, and always thinking on one’s feet.
Stupid Politics Watch: Dumbest Email Acquisition Idea Ever
12/20/11
Boy, for a group that ran one of the most spectacular presidential campaigns in living memory, team Obama is sure a bunch of drool-bucket dumbasses when it comes to email marketing.
Note to conservatives: Team Obama did run one of the most spectacular presidential campaigns in living memory.
Note to liberals: Team Obama is a bunch of drool-bucket dumbasses when it comes to email marketing.
Note to independents: Whatever.
Is everybody pissed off now? Good.
Hotmail Changes Cause a Ruckus ... Or So I'm Told
12/20/11
Some changes Microsoft has made to Hotmail caused a great deal of consternation among some of the email marketers on Bill McCloskey’s discussion list Only Influencers, according to a blog post by deliverability expert Laura Atkins.
I can’t verify her claim. I’m not allowed to take part in Only Influencers’ discussions—something about a reputation for stirring up trouble.
In any case, a post on the WindowsTeamBlog revealed some eye-popping statistics.
Stealing My Content? Steal This $@#*&!
12/20/11
People lift and refer to my content fairly often. I’m usually flattered when it happens … except when they lift an entire piece and fail to link to the original article. Even worse are those who take content and do not give credit to the author.
Those who lift articles and fail to link to the original or give credit to the author are content thieves, the lowest form of publisher online.
Apparently there are two types of content thieves: plagiarists, and content scrapers. Content scrapers use automated systems to find and steal content appropriate for the themes of their sites.
I don’t have the time or energy to go after the plagiarists, but I do have a present for the scrapers: A column they can call their very own, complete with all the right keywords.
[Warning: Incredible crudeness, filthy sexual references and profanity ahead. I mean it. No complaints. You’ve been warned.]
Magill FFL: Stunners! TowerData Out; NetAtlantic Drowns The @men
12/20/11
Man oh man, do the fantasy football gods have a seriously twisted sense of humor.
In four contests of the top eight teams in the Magill Report Fantasy Football League this week, three of the four teams not in the playoffs outscored all four playoff teams.
What’s more, after losing six of their last eight games and limping into the playoffs with a 7-7 record, The NetAtlantic TidalWave beat FreshAddress’s The @men 122.06 to 76.38 to earn a spot in this year’s championship.
Before the playoffs, The @men had won their last six games to finish with a record of 10-4.
Ouch.
Stupid Legal Watch: The Sheer Idiocy Behind Yahoo!'s Court Win
12/13/11
And this year’s award for biggest waste of corporate and court resources goes to … drum roll please … Yahoo! Yay, Yahoo!
The late 90s’ favorite portal was awarded $610 million last week in a default judgment against a bunch of offshore 419 spammers—default because they never showed up in court.
Why didn’t they show up? Because they’re reportedly located in Nigeria, Thailand and Taiwan. The name of the suit itself indicates how ridiculous it was from the get go: Yahoo! Inc. V. XYZ Companies.
May as well have been Yahoo! Inc. V. Man on the Moon’s Boxer Shorts.
Anti-Spammer Gordon Smacked with 'Vexatious-Litigant' Ruling: Lawyer
12/13/11
If serial anti-spam litigant James Gordon had put his time and energy into, say, energy research, we’d probably be off fossil fuels by now.
However, he chose instead to file nuisance lawsuits against companies he claims spammed him—24 suits in all, by one lawyer’s reckoning.
But new developments indicate the courts may have had enough of Gordon.
Email + Social: Reflections and Predictions
12/13/11
With 2011 almost in the books, it’s that time of year again (and I’m not talking about overeating and uncomfortable holiday work parties). It’s time to reflect on how email and social media were integrated in 2011 and where we’re headed in 2012.
Magill FFL: 2011 Playoffs Set!
12/13/11
Boy, FreshAddress’s The @men sure ended the regular season with a bang.
Between New York Giants quarterback Eli Manning on Sunday night and the Seattle Seahawks defense on Monday night, The @men scored a whopping 75.8 points propelling them to a 202.6 to 148.54 win over Message Systems’ MS Destroyers.
As a result, The @men will play Division 3 leader NetAtlantic TidalWave in the first round of the playoffs next week.
Free-Shipping, Twitter Promos Rule: eDataSource
12/6/11
Free shipping is one of online retailers’ top promotions of choice so far this Christmas-shopping season, and Twitter—at least message-volume-wise—is the No. 1 channel they’re using to tempt shoppers with their deals, according to new numbers from eDataSource.
Over the three-week period from Nov. 7 to Nov. 28, the more than 2,000 retailers eDataSource tracks sent 4,332 tweets with the words “free shipping” in them, according to the company.
By comparison, over the same period they sent 2,577 emails with “free shipping” in their subject lines, according to eDataSource, a company that provides competitive intelligence on email marketing and social media.
When Email is Viewed Heavily Effects Where: Study
12/6/11
Though mobile email viewership is steadily rising on a month-to-month basis, it plummets on Mondays, according to a study released today by email security and deliverability firm Return Path.
The drop apparently coincides with people getting back to work and interacting with email at their desks.
Best Spam Copy Ever
12/6/11
It was only a matter of time before spammers began learning direct marketing fundamentals.
One, for example, has apparently learned that long copy outperforms short copy. What is more, she—“she” is probably a vodka-guzzling Romanian gangster, but let’s not spoil the illusion—is speaking in the language of her prospects, illiterate, horny, gullible chat room users.
Magill FFL: NetAtlantic Backs into Playoffs; Division 1 Jostles for a Spot
12/6/11
Miraculously, after losing its last five games, the NetAtlantic TidalWave has held on to its Division 3 lead and apparently still has a lock on the playoffs.
The TidalWave lost this week to Division 1 powerhouse TowerData Validators 86.96 to 158.26.
The loss left the TidalWave’s record at 6-7, one game ahead of the PL Marketing’s Orchard Lake Pirates whose record is 5-8. However, the TidalWave’s record against division opponents is two games better than the Pirates’.
According to Yahoo!, the first fantasy football tiebreaker is “division winning percentage.”
[Author’s note. The analysis in this piece is wholly dependent on me having interpreted “division winning percentage” correctly. If I got it wrong, this whole article is a piece of inaccurate, meaningless crap.]
As a result, even if the Pirates win their last regular-season game next week and the TidalWave loses, NetAtlantic wins the playoff tiebreaker. Put another way, NetAtlantic could drop its sixth straight and still make the playoffs with a record of 6-8.
Must be nice.
Emailers Trot Out 'Cyber,' But to What Effect?
11/29/11
Email marketers this week apparently seriously latched onto Cyber Monday as a promotional tool.
Of 7,520 permission-based commercial messages monitored by eDataSource on Sunday and Monday, 1,252 had the phrase “Cyber Monday” in their subject lines and 1,440 carried the word Cyber, meaning they promoted some other twist on Cyber Monday, such as Cyber Week.
As a result, about one in five marketing messages the day before Cyber Monday and on the day itself promoted Cyber Monday or something similar in their subject lines, according to eDataSource, a company that provides marketing intelligence on email and social media.
And though the term Cyber Monday was coined to reflect a phenomenon that arguably may no longer exist, retailers overall have embraced it as a promotional tactic.
Design Triggered Emails Once, Tweak, They Last for Years: Expert
11/29/11
As email inbox providers reportedly eye people’s engagement with senders’ messages in order to determine if they’re wanted or not, it’s getting increasingly important for marketers to send messages that are, well, wanted.
As reported here last week, email service provider Responsys has determined that if more than 50 percent of a mailer’s list fails to click on messages for a year or more, the mailer stands a significant chance of getting their messages diverted into recipients’ junk folders.
One crucial component for combating an inactive file is to identify and remove addresses that are truly inactive. Another popular—or at least popularly discussed—method is segmenting the house file and sending different messages to different customers based on where they are in the sales relationship.
However, anecdotal evidence suggests most marketers don’t segment their files. According to database marketing expert Arthur Hughes, most marketers turn to increased frequency to boost email revenue rather than segmentation. Why? Because it’s easier and apparently pays off.
But increasing frequency is also dangerous. It can cause people to complain and unsubscribe, resulting in possible deliverability troubles.
As a result, an increasingly popular tactic is sending triggered emails, or messages that automatically go out because of some activity or inactivity by the customer.
The Internet is Following Me ... and I'm amazed
11/29/11
I briefly coveted a Bob Kramer knife and the fact that the Internet behaviorally targeted ad industry knows it is amazing.
Magill FFL: Buh Bye to the Wife
11/29/11
Thank god the wife isn’t in Division 3. Otherwise, she’d still have a shot at the playoffs and posting a video to YouTube of me getting my head shaved.
Phew!
Anti-spammer Mickey Chandler’s Spamtacular Bastards beat the wife’s Rivet This! this week 129.56 to 76.42. The loss put the wife’s record at 5-7, which would still leave her in contention in Division 3 where leader NetAtlantic TidalWave has dropped its fourth game in a row.
Stupid 'From' Line Watch: And You Are?
11/15/11
Lately there seems to be a disturbing trend in business-to-business email marketing—disturbing being a euphemism for needlessly stupid.
Multiple trade publishers and other marketers whose email lists are up for rent have been sending stand-alone commercial pitches with the advertisers’ names in their “from” lines rather than the list owners’.
It’s not that the pitches are out of line with subscriber interests. But when email recipients see a vendor in the from line to whom they know they haven’t supplied their address, their first thought naturally will be: “How the heck did Acme Widgets get my email address?”
Email + Social: 'Tis the Season
11/15/11
The next six weeks are make or break for marketers in many industries including retail, business-to-business and non-profits. Both email and social can play big roles in the success of the season.
For many retailers, the revenue brought in through their email program during this time is critical. So it’s time to pull out all the stops.
Want a Better Life? Get Fired
11/15/11
Worried about losing your job? Don’t.
Getting fired is particularly terrifying for those who have never been let go. But those of us who have been fired can tell those who haven’t: “Relax. It’ll be tough but you’ll get through it and once you do, you may even be better off than you were before you lost your job.”
I’ve been fired five times over the years—I can be a real asshole—and each time my life turned out dramatically for the better.
Understand one thing: When someone gets fired—not laid off, fired—it’s usually because the wrong people dislike them.
Magill FFL: Division Leaders Getting Distance
11/15/11
For the first time this season, The Magill Report Fantasy Football League division leaders are all at least two games ahead of their nearest rivals.
Division 1 leader the TowerData Validators won their third game in a row, beating Mickey Chandler’s Spamtacular Bastards 97.98 to 80.5.
The win left the Validators with the best record in the league at 8-2.
e-Dialog's New Boss Same as the Old, Old Boss? They Can Only Hope
11/1/11
Can e-Dialog get its mojo back under newly named president Simone Barratt?
That’s the question former employees--of which there are a slew—current employees, and other observers are asking as Barratt takes the helm of an operation with reportedly major morale problems and a recently developed cover-your-ass culture.
Internet Advertising and Your Local Bartender
11/1/11
In another life I was a bartender—two stints at different taverns and one at a private squash club. Little did I know at the time that I was practicing a form of behaviorally targeted marketing.
Privatize the USPS? Sure; Better Yet, Privatize Our Mailboxes
11/1/11
The Direct Marketing Association last week put out a call to members to send letters to Congress urging it to free the United States Postal Service to act more like a real business.
Currently, any changes the financially struggling USPS makes must go through Congress first and, as a result, take a painful amount of time to get approved and implement.
“Now is the time to ask Congress to ‘free the Postal Service’ and remove the shackles that prevent it from operating as a truly independent business,” the DMA urged.
Unshackling the USPS is appealing and should be done. But it’s not enough.
Magill FFL: Phew! TowerData Takes the Wife Down
11/1/11
The TowerData Validators held on to first place in Division 1 this week by beating the wife’s Rivet This! and putting her in her rightful spot at the bottom of Division 1 with a record of 4-4.
TowerData beat Rivet This! 131.7 to 100, [yay!] leaving TowerData with a record of 6-2.
Maybe there will be no head shaving in the Magill household after all.
In the Privacy Debate, Civility is Killing Us
10/25/11
Remember during the summer when civility—or lack thereof—was an ongoing topic in American political debates? We needed to address our differences more civilly, was the claim.
But with Occupy Wall Street protesters calling for the death of capitalism, the debate over civility seems so far away now.
Good. Screw civility.
Spam Legal Battle Takes Ridiculousness to a New Height
10/25/11
Whatever you do, don’t send Matt Gage of Sioux Falls, South Dakota an email asking for his business—not even one.
In what has to be one of the most ridiculously out-of-proportion reactions to a business-to-business email pitch ever, Gage is on the midst of a legal brawl with California-based Knowledge Matrix over a single—that’s right, one—unsolicited email pitching him on Knowledge Matrix’s services.
Dela Quist Doesn't Like MainSleaze ... Not One Bit
10/25/11
Editor’s Note: Not surprisingly, the reactions to last week’s launch of anti-spam website MainSleaze were swift and divided.
Some email-service-provider representatives have apparently decided to use the site—aimed at naming and shaming big-brand marketers who spam and their ESPs—as a resource to investigate clients MainSleaze’s bloggers claim are spamming.
“[T]here are four ESP reps from four ESPs now responding to posts, launching investigations, and helping clean up the messes that we report,” wrote MainSleaze co-founder Catherine Jefferson in an email to The Magill Report.
However, not everyone is enamored with MainSleaze. Dela Quist, CEO of digital marketing agency Alchemy Worx, took issue with the site in the comments section of The Magill Report. Unfortunately, The Magill Report comments section stripped out his paragraph breaks and made it practically unreadable. [Working on that.]
Quist’s comments are worth reading. The one issue I would take with them is that Quist, like many people, seems to be under the misperception that a reporter covering something he deems as news is an endorsement. I did not endorse MainSleaze. But I felt its launch was an important development of which mainstream email marketers and their service providers—my readers—should be made aware.
Here are Quist’s comments unedited except for some minor punctuation:
Magill FFL: Uh, Oh: The Wife Creeps Up On Division 1
10/25/11
This is getting bad.
The wife’s Rivet This! Beat the NetAtlantic TidalWave this week 118.74 to 81.04 putting her on a three-game winning streak.
The win gave her a winning record for the first time this year, leaving her at 4-3 in Division 1.
Anti-Spam Blog Naming Names, Aiming to Shame
10/18/11
A new anti-spam blog debuted yesterday aiming to out so-called “mainsleaze” marketers—a derogatory name for well-known brands that send unsolicited email—and hopefully shame them into mending their ways.
Dubbed appropriately MainSleaze, the site is aimed at curbing unsolicited email that blacklists don’t generally tackle.
EU Bans Prechecked Boxes: All of Them?
10/18/11
Please tell me the EU hasn’t banned all prechecked boxes—as in all of them.
EU authorities last week published a consumer-protection directive that included the ban of prechecked boxes during online purchases.
The ban on prechecked boxes was aimed at stopping airlines, for example, from forcing customers to uncheck permission boxes to opt out of buying extra services such as insurance when buying airline tickets.
Fair enough. Customers shouldn’t have to opt out of spending cash on add-on purchases, but if the directive extends to email list building, it’s an overreach and I can’t find anything that says it doesn’t.
Email + Social Causes: A Missed Opportunity?
10/18/11
Recently, I stumbled across a couple of emails emails that stood out from other emails in my inbox. An email from Power Equipment Direct (PED) promoted a “like” on Facebook in exchange for a $1 donation to Operation Support Our Troops – America!
The other email from French Toast, a school uniform retailer, also caught my eye with the subject line “Meet Mr. Toasty.” This email invited me to visit the French Toast Facebook page to show my support Mr. Toasty’s mission to say “no” to bullies.
Not only did these emails catch my eye, they got me to click (something that is increasingly more important as ISPs consider engagement as a component of inbox delivery).
Magill FFL: Divisions 1 and 2 in Gridlock; Wife wins Again: Arghhhh!
10/18/11
In a case of what-are-the-odds-of-that? every team in Division 1 won this week and every team in Division 2 lost resulting in no change in their standings.
More importantly though, the wife’s River This! managed to beat last year’s champions, e-Dialog’s e-D’s TDs, 105 to 96.02, leaving e-Dialog at second place in Division 2 with a record of 3-3. The win was the wife’s second in a row and put her back in contention with a record of 3-3.
As we all know, the wife in contention is fun for her, but could result in public humiliation for me in the form of a comically shaved head.
She commutes into New York City and is generally out of the house before I wake up. But being the wonderful, kind, caring, loving wife she is, she left a note on my Mac Book this morning.
It was so warm and sweet, I had to share:
Email Remains ROI King; Net Marketing Set to Overtake DM
10/4/11
Once again, commercial email is returning vastly more for every dollar spent on it this year than every other marketing channel, according to the Direct Marketing Association’s just-released Power of Direct economic impact study.
Separately, non-email Internet marketing, which includes display, search and social networking, is expected to surpass direct mail in sales for the first time next year, according to the study.
Infogroup Exec Rebuts Email Append Critics
10/1/11
Not only can email appending be done responsibly and cost effectively without harming the marketer’s reputation, it happens all the time, according to Dan Babb, senior director, interactive, for data giant Infogroup.
What’s more, Babb said, he’s got the repeat business to prove email appending works..
Marketfish Launches Postal Offering
10/4/11
Marketfish, a company that offers self-service email list rental, today announced it is launching self-service postal-address rental.
Spam Primavera Out in Front
10/4/11
Spam Primavera began emerging as the dominant team in The Magill Report Fantasy Football League this week by winning its fourth game in a row.
Spam Primavera, managed by Adam Mihalik, a marketing analyst at a really big insurance company I’m not allowed to name, kept its spot as the sole undefeated team in the league by beating Message Systems’ MS Destroyers 158.58 to 138.86.
That Sound You Hear is my Head Coming Out of my Ass
9/27/11
After a piece ran here last week taking issue with the Mail Anti-Abuse Working Group’s blanket condemnation of email appending, some readers politely let me know they thought my head was planted firmly in my ass on the subject.
They also offered to help me extract it. So I talked with a few of them.
Pop!
Sniff. Wow. The air outside my ass is certainly more pleasant to breathe.
No Membership? No Problem; Pike Forges On ... But Can He?
9/27/11
Even having been stripped of his board seat and membership, Direct Marketing Association dissident Gerry Pike still plans to attend at least one of the DMA’s two Oct. 2 annual meetings.
His aim: Present the proxy votes he has received and get his so-called Say-on-Pay motion put on the ballot.
Multiple high-level DMA sources who declined to go on record said they believe since Pike is no longer a member he has no right to attend either the annual business meeting or the board meeting.
Stupid Bankruptcy Watch: Borders Sale Hinges on Idiocy
9/27/11
In another example of how privacy zealots regularly manage to muck things up and cost businesses piles of cash without protecting anyone from anything meaningful, a judge yesterday ruled Borders Group Inc.’s sale of intellectual property to Barnes & Noble can go ahead.
As a result, Barnes & Noble can take possession of Borders’ 48-million-customer database.
No, it’s not stupid that the judge ruled they could move forward with the deal. It’s the conditions under which he ruled they could make the transaction that are stupid.
Magill FFL: Spam Primavera Lone Undefeated
9/27/11
Hey folks! What do the Magill League’s Spam Primavera and my Buffalo Bills have in common? Why, they’re both undefeated, that’s what!
I know. I know. I’ve had my heart ripped out enough over the years to know the Buffalo Bills portion of that equation can’t last. For one thing, their passing defense is Swiss cheese.
But hey, it’s fun to be able to put the words “Bills” and “undefeated” in the same sentence, even if only briefly.
Meanwhile, Spam Primavera is the only undefeated team in the Magill Report Fantasy Football League and is emerging as this year’s possible juggernaut.
Stupid Advocate Watch: Proof They're Out to Kill Online Advertising
9/13/11
If there is anyone who believes privacy advocates will be satisfied with anything short of an online ad industry that’s been destroyed, consider a letter last week sent from the Trans Atlantic Consumer Dialogue to the Federal Trade Commission.
Stupid State Watch: CA's ZIP Code Assault Continues
9/13/11
In the latest example showing that California is to legislative idiocy what Saudi Arabia is to oil, the fiscal-train-wreck state is about to pass a law aimed at protecting gas stations from being sued by class-action parasites for requiring people’s ZIP codes in at-the-pump credit card transactions.
Why is that stupid? Because it doesn’t protect anyone else and, as a result, dozens of despicable class-action shakedowns still stand.
Email + Social: Appetizing Integration
9/13/11
To get the creative juices flowing, let’s take a look at two examples of marketing campaigns from this spring and summer that leveraged an email- and social-media integrated model. Warning: Beware the power of suggestion. If you were planning on a salad for lunch, don’t read on.
Magill Report FFL Week 1: RP Revenge on Hold
9/13/11
So often winning and losing in fantasy football is simply a matter of the luck of the draw—or the lack of luck of the draw in some cases.
Return Path’s Goliaths posted a whopping 161.76 points this week—the second highest score in the league—only to lose to the TowerData Validators who posted the league’s top score of 178 points.
The Goliaths’ manager, Larry Karipides, is looking for revenge this year after a dominating last year’s regular season and then suffering a surprising fractional-point loss in the playoffs. If he’s going to get it, thanks to TowerData, the 2011 Return-Path-revenge tour won’t start until at least week 2.
9/11: In Memory of a Woman I Never Met, Who I'll Never Forget
9/8/11
Every September for the last nine years there’s always that one day.
The air is crisp, the sun is shining and there’s not a cloud in the sky—the kind of day only September in the Northeast can deliver.
Every year when I walk out into that day, I think: “Islamic terrorists start crashing planes into our buildings in 5 … 4 … 3 … 2 … 1.”
Seriously.
On September 11, 2001, I arrived in the basement of Tower One right after the first plane hit.
Battle Brews at DMA: CEO Kimmel Paid too Much?
9/6/11
Gerry Pike is on another crusade to slap the Direct Marketing Association’s leadership around.
And just like his 2009 battle—which involved multiple issues—the hot-button issue for this feud is the DMA chief executive’s salary, bonuses and how they were negotiated.
Database Guru Calls 'BS' on Lifetime Value Detractors
9/6/11
Don’t think lifetime value is a valid metric in email marketing? Well, database marketing expert Arthur Hughes has one word for you: nonsense.
Last week’s piece in which Chris Donald, vice president of marketing at email marketing services provider Inbox Group, criticized lifetime value’s use as an email-marketing metric prompted a debate in the comments section of the Magill Report.
The article was also retweeted six times to a collective following of about 10,000 people.
But the most notable response came from Hughes, vice president, The Database Marketing Institute. Hughes is one of database marketing’s foremost experts.
e360 Beats Spamhaus! Um ... to the Tune of $3
9/6/11
Dave Linhardt, president of now-defunct email marketing firm E360 Insight, got a $3 slap in the mouth last week when a judge vacated his claim against anti-spam outfit Spamhaus for that amount.
Thing is, he apparently had a real opportunity to get some actual damages—not the millions he was aiming for, but substantially more than the three-dollar judgment he got.
However, by allegedly engaging in delaying tactics and presenting wildly different estimates on the amount of damages Linhardt claimed Spamhaus cost his business by placing e360 on its blocklist, Linhardt damaged his credibility with the court so much, the judge effectively told him to take a hike.
A Big Step Toward a Common Language
8/16/11
A years-long industry-wide effort at standardizing definitions of email metrics is getting a major boost this week as Responsys becomes the first large, enterprise-focused email service provider to formally adopt them.
Dubbed the SAME Project, or Support the Adoption of Metrics for Email, the initiative’s standards are the culmination of an effort that began in 2007. Over the years it has involved a who’s who list of email marketing executives.
What Up DMA? Why You Not Kill EEC?
8/16/11
Okay, Direct Marketing Association: I thought we had this talk already and understood our roles. You’re supposed to be utterly incompetent—especially on all things digital marketing—and I’m supposed to ridicule you.
Oh, Well. Twitter Experiment Ends
8/16/11
While The Magill Report’s Twitter experiment—where I try and get content by Tweeting questions—hasn’t been a complete flop, it also hasn’t gained enough steam for it to be worthwhile to continue.
Last week’s question: “What’s the most embarrassing thing you’ve ever done at work?” drew just two responses.
Magill Report FFL Season 2 Set; Calling for a Wife Butt Whuppin'
8/16/11
The Magill Report Fantasy Football Season Two is all set to go and this year we’re maxed out at 14 teams.
There are some new developments of which team managers should be aware: First I’ve added some bonus scoring. As a result, managers whose quarterbacks throw for more than 300 yards, whose running backs get more than 200 yards and whose receivers catch for more than 100 yards will see some added scoring.
Also, I’ve added one injured-reserve spot so teams have the option of keeping one injured player without him taking up a spot on their active roster.
Most importantly though, this year I received 13 requests for teams. Fantasy football requires an even number of teams so I recruited my ad-agency-executive wife to manage the fourteenth team.
Here’s why: Yahoo! fantasy football doesn’t allow the commissioner not to have a team. I can’t have a team. Even though I highly doubt I could win in The Magill Report Fantasy Football League—it is one of the sickest leagues I’ve ever seen—I can’t take even the remotest chance of winning the championship.
So the wife serves two purposes beyond cooking, cleaning, doing the laundry, lighting my cigars, getting me beer and giving me foot massages: [Ha! Ha! Just kidding honey! Don’t kill me! No really. Please. (whimper)]: She gives the league an even number of teams and allows me to be commissioner through her.
But here's the deal. I need the other teams to kick her butt.
Stupid Marketer Watch: One Really Dangerous Question
8/9/11
An ad-agency-executive colleague called me yesterday and asked: “Do you have the Direct Marketing Association’s Statistical Fact Book?”
“No I don’t,” I answered. “Why do you ask?”
“Because Bob [An account executive; Not his real name] wants to know what average direct response rates are for [client’s] industry.”
“For email?”
“No, for everything.”
“Why is he asking for this information?”
“Because [client] is insisting on it.”
“Have you explained to him that even if that information exists, it’s worse than useless?”
Stupid Media Watch: The Sky is Falling at USA Today
8/9/11
And the latest piece of anti-marketing alarmist drivel comes to us courtesy of America’s McPaper, USA Today.
“Web tracking has become a privacy time bomb,” said the headline of the piece by Byron Acohido.
No need to guess where Acohido comes down on Web tracking for advertising purposes. The 1,600-word piece was rife with alarmist theoretical warnings while, of course, failing to give a single example of actual harm.
How Email Marketers Can Start Preparing for Google+ Now
8/9/11
As an email marketer (or any marketer), you can’t seem to go anywhere without hearing about Google+. From how fast it has grown (25 million+) to what it is (a new way to share) and what it isn’t (a Facebook killer). Google+ is everywhere.
And yet, it can be difficult to determine if Google+ is the next big thing or just the newest social media kid on the block.
So, what does Google+ mean for email marketers? Should you care? While I can’t predict the future, here’s why email marketers should care and what they can start doing to prepare for Google+ or the next big thing.
Magill Report Twitter Experiment Fails; Not Ready to Give up Just Yet
8/9/11
Last week’s experiment in which I posed an Ask-an-Expert question to my twitter feed netted a grand total of zero responses.
Yep, zero.
However, two factors to consider are: A) It’s August, publishing’s slowest month and not the best time to launch a new initiative and B) The question I asked—how to calculate the value of an email address—is rather difficult.
So I’m not ready to give up on Twitter for Ask-an-Expert content just yet. I still believe Twitter is a viable source for community-created content. I just need to approach it differently.
Here’s what I’ve decided to do:
Another Spam-Filtering Lawsuit; This One over a Patent
8/2/11
A little-known outfit is suing a curious collection of well-known Internet-related companies claiming that by using information from Return Path’s email certification program to help filter out spam, the companies are violating its patent.
What’s more, it would appear the company in question—BuyerLeverage Email Solutions—is suing a bunch of seemingly random companies over a business model that was tried and proven unworkable several years ago.
Magill Report FFL Season Two: A Call for Teams
8/2/11
The most important news to come out of the end of the National Football League’s lockout is that there will be a Magill Report Fantasy Football League Season Two.
Hallelujah! Praise be to beer and vodka martinis!
If this season is anything like last season, it will be a blast.
Also, I'm expanding the league this year so there are some open slots.
Ask an Expert: Announcing a Twitter Experiment
8/2/11
One of the most regularly complimented features in The Magill Report is the Ask an Expert column. People are seemingly always coming up to me in social events at conferences and telling me Ask an Expert is one of their favorite columns in this newsletter.
It also has proven to be the most difficult to maintain.
As a result, I’ve decided to try and use Twitter to feed The Magill Report’s Ask an Expert column.
Starting this week, I will tweet The Magill Report’s Ask-an-Expert questions to my Twitter feed.
Stupid Magill Watch: Boy, Can I be an Idiot
8/2/11
Last week’s post about Epsilon’s financial statement and what I believed it meant—that Epsilon is doing just fine, thank you—prompted one enlightening reply in the comments section politely pointing out that I was being an idiot.
The article was so short, let’s review it in full here:
You Say relevance; I Hear Blah, Blah, Blah
7/19/11
I’m with Andrew Kordek.
The co-founder and chief strategist of email consultancy Trendline Interactive recently stated in a blog post that he despises the term “relevancy.”
Amen, brother.
Though I will admit I didn’t always despise it. I’ve even used it. I simply have come to despise it.
Sunday's The Best Day to Send, Says Study: Yawn
7/19/11
It’s the age-old question in email marketing and it seems to get a different answer depending on who’s doing the study: What the best day and time to send commercial email?
Well, this week at least it’s apparently early Sunday morning.
Does This Company Smell Funny to You?
7/19/11
Okay folks! Pop quiz!
Don’t worry, it only has one multiple-choice question with only two possible answers.
A. Yes
B. No
The question is: Should you do business with the following company?
FTC Doesn't Have Enough to do
7/19/11
As Congress anguishes over where it can possibly cut spending, I know of at least one place where we can start slashing right away: the Federal Trade Commission.
How do I know this? Well, the FTC earlier this month put out a call for comment on the Care Labeling Rule for clothing.
Who even knew there was a Care Labeling rule for clothing? What could such a rule possibly dictate?
Oh, Sure; It’s all Hugs and Kisses Now
7/12/11
At first it’s always champagne corks popping and party streamers flying. And then the painful process of integration begins.
Atlanta-based email marketing concern WhatCounts has acquired Baltimore-based marketing services agency Blue Sky Factory, the two companies announced yesterday.
But What about 'Designers from Hell?'
7/12/11
One of the more amusing websites for those whose jobs are connected to creating marketing and advertising materials is Clients from Hell.
The site offers a steady stream of anecdotes about ridiculous, silly, rude and stupid client behavior submitted by anonymous designers.
There’s just one problem with Clients from Hell: It’s too one sided. There needs to be a Designers from Hell.
I'm Not Anti-Anti-Spam; I'm Anti-Nutty Anti-Spammer
7/12/11
In the comments section beneath the piece published here last week on the recent massive drop in spam not being attributable to any law, some agitated human wrote the following: “[Y]our anti-anti-spam act became tiresome years ago.”
To which I replied: “Apparently not so tiresome that you’ve stopped reading.”
But here’s the thing: I am not now, nor have I ever been anti-anti-spam—or pro spam, to put it more concisely. I defy anyone to find a single sentence I’ve ever written defending unsolicited commercial email in 16 years of covering the subject.
Now I’m not rabidly anti-spam. I don’t get worked up when I receive it. I simply believe it’s a stupid marketing practice.
But there was a great piece of irony in last week’s piece that I failed to pick up on until Mr. Agitated left his comment.
Why Legislating Permission is Stupid: An Illustration
7/12/11
As Canada prepares to put its anti-spam law C-28 into effect in September, an official summary of it offers a nice—nice being a euphemism for mind numbing—illustration as to why legislating permission is a bad idea.
When the government decrees permission is necessary by law, government must define what exactly constitutes permission.
And sure as night follows day, when government defines permission, we get monstrosities like the following lifted verbatim from a legislative summary of the bill—legislative summary, mind you, not the bill itself:
Well, What Have We Here?
7/5/11
Woah! Now wait just a minute! According to a just-released study by Cisco, traditional mass-email spam dropped in volume a whopping 86 percent in one year from 300 billion messages a day in June 2010 to 40 billion a day last month.
Wow. What the heck happened?
How to Screw up Your Email Program in Two Easy Steps
7/5/11
It just takes that one stupid mistake to screw up an email program—or in the following case, a combination of them.
Email + Social: Attaching Value to Social Media Marketing
7/5/11
Let’s take a look at the value of marketing via social networks. It’s no secret that marketers have been struggling to measure the return on investment for their social media efforts. However, recent report finally sheds some light on the issue. A survey conducted in early June reports that 43 percent of US marketers have successfully used social media to increase customer acquisition in 2011.
eDataSource Announces Open-Rate Tracking
7/5/11
eDataSource now can track the open rates of the emails of more than 2,000 brands, the email intelligence firm announced today.
The Smart Phone Cometh
6/28/11
Suddenly, it’s time to take smart-phone email access seriously—very seriously.
One in five emails are opened on a smart phone, up from 4 percent in 2009, according to Campaign Monitor
At the same time, desktop- and web-based-email access have dipped significantly, according to the Sydney-based firm.
Time for a Magill Report Sign-Off Line
6/28/11
Ever notice all the cool marketing columnists have creative sign-off lines? For example, Silverpop’s Loren McDonald ends his MediaPost column with, “Until next time, take it up a notch.”
Jeanne Jennings ends her ClickZ column with “Until next time.” David Daniels ends his ClickZ column with “Until next time.”
Okay, so the last two are not all that creative and, in fact, they’re identical. But still, the columnists who have them are cool.
And I want to be cool so it’s time The Magill Report got a sign-off line.
Here are some possibilities:
Stupid Snooping Watch: Social Intelligence? Hardly
6/28/11
The Federal Trade Commission recently gave the okay to a startup that does background checks on job applicants that searches social media sites for questionable postings.
The FTC ruled that Social Intelligence Corp. operates within the Fair Credit Reporting Act.
Fine. Social media postings are public, and employers have every right to try and figure out if a job applicant is potentially racist or violent.
Unfortunately—if the examples Social Intelligence gave to reporters covering it are representative of the way it judges applicants—it draws conclusions that are wildly out of line.
Ex-e-Dialoger Sweetser Lands New Gig
6/28/11
Arthur Sweetser, former chief marketing officer of email service provider e-Dialog, has landed a new gig at database marketing agency 89 Degrees.
Named for the position of the North Star, 89 Degrees is a 45-person shop in Burlington, MA, the same city where e-Dialog’s headquarters are located.
Sweetser signed on four months ago as 89 Degrees’ chief marketing officer.
The Story Behind the E*Trade Baby
6/21/11
Talk about publicity.
Lindsay Lohanʼs lawsuit against E*Trade Financial Corp. over a reference in its last Super Bowl commercial to “milkoholic Lindsay” resulted in 47,600 pieces of media coverage, according to Tor Myhren, president and chief creative officer of Grey New York.
“It kind of frightens me what that says about this country,” he said in a presentation at the Direct Marketing Associationʼs All For One conference in the New York Hilton this week.
Silos, Always the Silos, Stop it with the Friggin' Silos Already
6/21/11
During his opening keynote at the Direct Marketing Association’s All For One conference at the New York Hilton yesterday, DMA president Larry Kimmel spoke of the need to break down marketing silos.
Iʼve met Kimmel a number of times and found him to be smart and likable.
But you know what? Iʼd rather have finishing nails pounded into the webbing between my toes than have to hear the phrase “marketing silos” ever again.
Ask an Expert: Best, Easiest Triggers
6/21/11
Let’s face it: The drive toward getting email marketers to adopt list segmentation has been an utter failure.
Marketers aren’t segmenting. They’ve opened fire.
According to a recent study by Epsilon, the volume of emails its clients sent rose almost 40 percent in 2010.
The reason: Segmenting takes time and effort, there’s no such thing as an overstaffed marketing department and few have the creative resources to create multiple messages for the same campaign.
Triggered messages—those sent as the result of some action or inaction—are a different story, however. Sure, they take some planning and effort up front, but once they’re in place they pretty much run themselves. They’re about as relevant and targeted as email marketing gets.
But where to start?
The Other Side of Facebook: A Twisted, Personal Social Media Tale
6/21/11
During a recent keynote speech by entrepreneur Gary Vaynerchuk, I was reminded of how the social-media revolution is not all good—not all good at all.
Warning: This story is pure tragedy.
Marketing: The Profession that Doesn't Read
6/14/11
I've come to the conclusion that most marketers don’t read and that there’s a handful of us in the trade press and blogosphere talking to one another to no effect.
Why? How else can companies that publish statements like the following in their frequently-asked-questions sections continue to exist?
Slashed Content Boosts Bottom Line for Bottom Dollar Food
6/14/11
If only all email-campaign improvements could be so simple.
The email marketing team at Atlanta-based digital agency Engauge recently increased client Bottom Dollar Food’s weekly specials email click-through rate by 31 percent and lowered its unsubscribe rate by 11 percent with one simple move.
Low Complaints Don’t Mean Your Rep’s Not Crap: Return Path
6/14/11
While low spam complaint rates are certainly something email marketers should strive for, there’s a good reason for low complaints and a bad one, according to a just-released study by email security and deliverability firm Return Path.
As a result, emailers with high inbox placement rates have average spam complaint rates very similar to those with not-so-high placement rates, according to the study.
StrongMail Unveils Triggered Email Feature
6/14/11
Email software and services provider StrongMail today announced it has developed a drag-and-drop “Lifecycle Marketing” feature that allows marketers to create a series of triggered email programs with little IT involvement.
DEMCO Abandoned-Cart Emails Kicking Patooty
06/07/2011
It is no secret that triggered emails—messages delivered as a result of some action taken or not taken by the recipient—outperform broadcast messages.
After all, they’re timely and relevant.
But given the relatively little amount of labor they demand compared to other targeting efforts, how much triggered messages outperform broadcast emails can be stunning.
Case in point: an abandoned-shopping-cart email program implemented by library supplies merchant DEMCO in 2009.
Twitter, Urban Outfitters, Pitchforks and Torches
06/07/2011
Watching Urban Outfitters’ recent seemingly disastrous PR fiasco play out on Twitter and in the media reminded me of an old joke:
“What are you doing with those pitchforks and torches?” asks the king. “We’re revolting!” answers a voice from the mob. “I know that,” says the king. “But what are you doing with those pitchforks and torches?”
Independent artist Stevie Koerner on May 25 posted on her Tumblr page what seemed to be pretty solid evidence that Urban Outfitters had ripped off her jewelry design—states with heart-shaped holes punched in them.
The following day, blogger Amber Karnes picked up the story and Tweeted about it, calling for a boycott of Urban Outfitters.
Twitterville went nuts. Urban Outfitters took the jewelry down. All hail the power of social media, right?
Shhh ... Email Doesn’t Know it's Dead
06/07/2011
For a communication channel that’s supposed to dying, email sure isn’t showing any signs of slowing.
In fact, the amount of presumably permission-based commercial email has gone up dramatically over the past year without damaging response rates, according to a survey published last week by marketing services provider Epsilon and the Direct Marketing Association’s email experience council.
Email and Social Media: It's more than Including an Icon
06/07/2011
The marketing media is awash with talk of “integration” – in general, and specific to social media. But what does integration mean and what does it look like?
To answer that question, my colleague Stephanie Colleton and I couldn’t think of a better place than our very own inboxes. Over the course of a week, we looked at over 75 senders in our inboxes - publishers, retailers, B2B, hospitality, finance – and many more commercial email senders. While including social media calls to action may seem like a simple and logical first step toward integrating these two channels, our unofficial study reveals that marketers still have room for improvement.
First Apparent Epsilon-Related Spam Reported
05/31/2011
And so it has apparently begun.
The first case of spam that can be reasonably attributed to the well-publicized Epsilon data breach has been reported.
And there is evidence that whoever is sending the messages is no amateur.
Boss Wants you to Spam? Put Me on the Phone
05/31/2011
One of the more disappointing professional moments—albeit not remotely surprising—I experienced recently was when I asked the audience of a panel discussion I was moderating how many had had management try and force them to send email to non-permission based names.
I forget exactly how I worded the question. I may have asked: “How many of you have had management force you to buy email lists?” or “How many of you have had management try and force you to add questionable names to your file?”
Either way, the majority in the room raised their hands.
As a result, I have decided to make Magill Report readers a free offer.
Stupid DM Watch: Behold the Committee Effect in Action
05/31/2011
For one of the lamest email fundraising pitches in recent memory, look no further than my alma mater Buffalo State College.
The pitch was a classic case of marketing by committee. Or at least it better have been.
Stupid Bureaucrat Watch: ASA Saves UK from Auto Armageddon
05/31/2011
Phew! That was close. But thank goodness for the bureauweenies at the UK’s Advertising Standards Authority.
The ASA just saved a bunch of people from driving 120 miles per hour—or 193.12128 kilometers per hour, as the case may be—up steep, winding mountain roads and killing themselves and possibly others.
How’d they do it? Why, by stomping on the heads of the evil marketing minds at Yahoo!, that’s how.
FTC May be Backing off Do Not Track
05/24/2011
With multiple do-not-track bills in Congress and one in California, the future of online advertising hasn’t been in such jeopardy since banner clicks plummeted to near zero in the late 90s.
However, the Federal Trade Commission may be showing signs of relenting on the do-not-track issue.
Notes from Atlanta: A Piano's ROI?
05/24/2011
Some random thoughts and ideas gleaned from Silverpop’s client summit in Atlanta last week:
If your site has a shopping cart and doesn’t have an abandoned-cart email strategy, implement one … now.
Library supplies firm DEMCO recently implemented a three-email abandoned-cart program in which messages go out one, three and five days after a cart is abandoned. The results: abandoned cart emails convert at an average 20 percent and deliver 97 times the revenue per thousand messages than regular promotional emails.
Stupid Marketer Watch: Hilton Pitch Says Too Much and Says it Wrong
05/24/2011
Call it the case of a marketer being too clever by half. An email pitch from the Las Vegas Hilton recently attempted to take personalization up a notch and failed miserably.
Stupid Scammer Watch: One Last Shuvitt
05/24/2011
From the couldn’t-make-it-up-if-I-tried files comes a short email exchange I had with a 419 advance-fee scammer yesterday.
Mobile Email Up 80% Since October: Return Path
05/17/2011
Though desktop applications and webmail still account for the lion’s share of how most people read their email, mobile access has surged 80 percent since October, according to a just-released study by email deliverability and security firm Return Path.
Stupid Media Watch: This is What it's Come to
05/17/2011
Utterly lost in all the coverage of the Burston-Marsteller/Facebook attempted smear campaign against Google last week was just how ludicrous the underlying issue was.
Ask an Expert: Dumbest. Moves. Ever
05/17/2011
This week’s Ask-an-Expert question is: What is the dumbest thing you've ever seen a client/email marketer do?
I sent the question out via my Twitter feed and received three responses. I find it extremely hard to believe that out of more than 650 people, only three have witnessed acts of extreme email marketing idiocy. That said, the three that did come through are pretty stupid:
Where Are They Now? Pridemore Loses GA GOP Bid
05/17/2011
Former email entrepreneur Tricia Pridemore over the weekend lost her bid to become chairwoman of the Georgia Republican Party.
Despite having the endorsement of Georgia Governor Nathan Deal—for whose campaign Pridemore was a volunteer—she lost to incumbent GA GOP chairwoman Sue Everhart, drawing 36 percent of the delegates’ votes to Everhart’s 48 percent.
Considering Dumping Your Breached ESP? Don’t be an Idiot
05/10/2011
“E-mail services firm Epsilon will face years of repercussions and up to $225 million in total costs as a result of its recent data breach,” said a press release put out last week by self-described “cyber risk analytics and intelligence company” CyberFactors.
I have a message for any firm whose executives are considering leaving Epsilon as a result of its recent well-publicized breach: Don’t be an idiot.
New Plan: Don’t want to be Tracked? Fine
05/10/2011
In an effort to surpass Utah for state Internet-legislative idiocy, California lawmakers are moving on a “Do-Not-Track” bill they hope will influence federal Internet advertising legislation.
Translation: they hope their bill will spread their stupidity into Congress and make alarmist, industry-crushing asininity the law of the land.
Ask an Expert: Determining Optimal Email Frequency
05/10/2011
This week’s Ask-an-Expert question is: How do I determine optimal email frequency? For example, is there a benchmark opt-out rate I should be keeping an eye on if I decide to increase frequency? Or when do I know it's time to decrease frequency?
Once again, we turn to the experts on the Only Influencers discussion list, an invitation-only forum for digital marketing experts.
The Value (and Limitations) of Benchmarking
05/10/2011
By Matt Blumberg
Last year I executed a ton of external benchmarking projects, with different leaders inside Return Path doing both systematic and ad hoc phone calls and meetings with peer companies and aspirational peer companies to understand how we compare to them in terms of specific metrics, practices, and structures.
It’s possible I drove the team a little nuts, actually. To some extent these projects were the former management consultant in me rearing his head. But I was also just really conscious of trying to make sure that we stay ahead of the curve as we rapidly scale our business this year. What is the real value in going through an exercise like this? I think it’s two-fold:
Exclusive: 1-800-Flowers Spam 'Was the New Guy'
05/03/2011
And from the all’s-well-that-ends-well file comes the story behind 1-800-Flowers earning a listing on anti-spam outfit Spamhaus’s blocklist and then being delisted within 24 hours.
Stupid Media Watch: Another Mindless Parrot
05/03/2011
Yet another example of how privacy whackos will make any claim—no matter how ridiculous—in their war on effective online advertising while reporters swallow their idiocy without even a hint of disbelief, comes to us courtesy of a recent article in the New York Times.
This Month in Dot-Com Wackiness: That $7 Billion with a 'B'
05/03/2011
Editor’s note: It’s been almost exactly 11 years since the dot-com economy imploded in spring of 2000. Over the weekend, I went into the garage and dug up back issues of the various publications for which I’ve written. I’ve been writing about Internet and email marketing since 1996.
As a result, I’ve decided to start publishing an occasional column looking back at some of the wackiness that was the dot-come boom and bust. Here is the first:
Ask an Expert: Measuring Email's True Sales Impact
05/03/2011
This week’s Ask-an-Expert question is: It's been fairly well established that email drives sales in other channels, ie. email goes out, inbound-call-center sales rise. How do you quantify the effect email has on other sales channels?
Once again, we turn to the experts on Bill McCloskey’s Only Influencers discussion list, a private forum for digital marketers:
Ask an Expert: Biggest Boneheaded Moves
04/26/2011
Once again, we turn to the experts on the Only Influencers discussion list, an invitation-only list of online marketing experts:
Pay-Per-Click ESP Debuts
04/26/2011
Dubbed Pay Per Visit Email, the service is aimed at senders with lists of up to a million addresses, according to David Chitester, CEO and founder of the firm.
Indiana Child No-Email Registry Hits a Snag
04/26/2011
Dubbed HB 1418, the bill includes crippling fees for marketers.
Email Breaches: Outsourcing of Data Storage Irrelevant, Says Lewis
04/26/2011
Lewis put his post in The Magill Report’s comments section. I believe it deserves more exposure.
Why the Epsilon Breach May be a Good Thing (so far)
04/19/2011
Is there anyone out there with a computer and Internet access who hasn’t received an email from one of Epsilon’s clients saying that someone gained unauthorized access to a database containing their email address?
It’s hard to imagine there is.
Epsilon's well-publicized data breach has served as a huge wake-up call to email service providers and has resulted in the most massive public education campaign about phishing scams in the history of email.
News Flash: Massive Data Leaks! Happening for Years!
04/19/2011
Major companies with troves of personally identifiable information on just about every consumer in America have been giving the information away to anyone who wants it and even some who don’t, The Magill Report has learned.
And they’ve been trading people’s personal information for years.
These companies routinely give people’s personally identifiable information to known felons, pedophiles, sex offenders, gang members, drug dealers, extortionists, spammers, hackers and con artists.
Ask an Expert: Email's Vital Signs
04/19/2011
This week’s Ask-an-Expert question is: What are email's blood-pressure-and-cholesterol metrics, ie. What are the first two or three a consultant will look at to determine the health of a client's program and the first they will move to help the client fix?
Once again, we turn to the experts on the Only Influencers discussion list, an invitation-only list of online marketing experts:
Marketing Hiring Slowing but Still Strong: Survey
04/19/2011
Though marketers’ hiring plans are slowing a bit going into the second quarter of 2011 compared to the first, the DM and digital jobs market is still strong enough that employment seekers can be somewhat selective about where they go to work, according to a just-released survey.
Epsilon Breach Brings out the Stupid
04/12/2011
In a development that may signal marketers are getting smarter about interacting with customers after the click, Epsilon is reporting that average email conversion rates were up significantly in the fourth quarter of 2010 over the previous quarter and over the previous year.
Never Give Up! Never Surrender! Holomaxx's Hail Mary
04/12/2011
That Microsoft is a cutthroat competitor is no secret but email marketer Holomaxx has made new allegations against the technology giant accusing it and Yahoo! of some seriously anti-competitive behavior.
The allegations—appearing in amended complaints filed by Holomaxx last week—accuse Microsoft and Yahoo! of blocking the email marketer’s messages for nefarious reasons and are believed to be the first time this particular line of attack has been taken by an email marketer suing an ISP for blocking its messages as spam.
Stupid Study Watch: Thank You, Captain Obvious
04/12/2011
Folks, we are all in the wrong business. We need to quit our jobs and go get PhDs in one of the social sciences.
Then we can spend the rest of our lives doing studies that conclude the obvious.
The most recent example of university obvi-idiocy comes in the form of a study that determined people who receive a lot of email, habitually respond to a good portion of it, maintain a lot of online relationships and conduct a large number of transactions online, are more susceptible to email phishing than those who limit their online activity.
Ask an Expert: When/How to Reactivate II
04/12/2011
This week’s ask-an-expert question is the same two parter as last week’s:
1) What are the most effective tactics you have seen for reactivating non-responsive email addresses?
2) How do I decide when an address is inactive?
This time our answer comes from Dela Quist, outspoken founder and CEO of British email marketing agency Alchemy Worx.
His answer comes via Only Influencers, an invitation-only list of marketing experts:
Epsilon Valdez: How Bad Might it Get?
04/05/2011
Call it the warning message sent round the world.
What is potentially the largest known email list theft in history has resulted in probably the most warning messages sent to consumers concerning the same event ever.
But the big question is: How much damage can the thieves do with the stolen files?
The answer is: It depends on how much information they were able to get. And how much data they were able to get apparently depends largely on how Epsilon’s clients’ databases were set up.
Holomaxx's Yahoo!, Microsoft Lawsuits Tossed ... But
04/05/2011
A federal judge has dismissed lawsuits filed by email marketer Holomaxx Technologies against Yahoo! and Microsoft.
However, Judge Jeremy Fogel in his March 11 ruling gave Holomaxx 30 days to file amended complaints.
As a result, the email marketer has until April 11 to revive the suits.
Ask an Expert: When/How to Reactivate
04/05/2011
This week’s ask-an-expert question is a two parter:
1) What are the most effective tactics you have seen for reactivating non-responsive email addresses?
2) How do I decide when an address is inactive?
Once again, we turn to the experts on Bill McCloskey’s Only Influencers discussion list, an invitation-only list of online marketing experts.
Staying Innovative as Your Business Grows (Part Two)
04/05/2011
By George Bilbrey
Last month, as part of the Online Entrepreneur column, I shared some of Return Path’s organizational techniques we use to stay innovative as we grow. In this article, I’ll talk about the process we’re using in our product management-and-development teams to stay innovative.
What Really Motivates List Thieves
03/29/2011
Silverpop was put on the defensive again last week when Play.com CEO John Perkins claimed that spam his customers received was probably the result of a months-old data breach at the email service provider.
Silverpop received a slew of negative press in the tech trades when the breach was first revealed last year. And Play.com's recent warning to its customers has prompted a new round of less-than-favorable press for Silverpop.
But while it has had the honor of getting the most press over stolen email files, Silverpop isn’t remotely alone.
The entire industry has been under attack for more than a year. Clearly, clean email lists are valuable enough for someone to want to steal them. But with spam filters likely to identify messages resulting from the thefts as spam and block them, what is it about these lists that makes them so valuable?
Read the article for a plausible answer.
Best. Campaign. Ever. ... Killed
03/29/2011
The Smithsonian certainly had good reason to put an end to a fake-but-very-cool poster campaign that made unauthorized use of its logo.
However, the Smithsonian didn’t give the good reason for having the campaign killed. It gave the politically correct one.
Please Stop Crapping on Marketers, Part III
03/29/2011
In the discussions that resulted from the first “Please Stop Crapping on Marketers” post, the central point was almost immediately lost.
I allowed it to be lost because I believed it was important to show some empathy for abuse-desk employees whose response to my original argument—if they read it—would rightfully have been: “You think marketers get crapped on? I put on a crap raincoat every day before work and some nights still can’t shower off the stink.”
Ask an Expert: Can I Reconfirm Hard Bounces?
03/29/2011
This week’s Ask-an-Expert question is: Can I mail to my hard bounces and try to get them to reconfirm their status?
For the answer we turn to Rick Buck, vice president of privacy and ISP relations, CIPP, e-Dialog.
Please Stop Crapping on Email Marketers, Part II
03/22/2011
ISP abuse-desk employees’ professional lives primarily involve dealing with spam.
Replace the word “spam” in the previous sentence with “clueless, abusive assholes and criminals” and you’ve pretty much got a second accurate job description for abuse-desk workers-or those whose jobs it is to prevent spam from entering and leaving their networks.
As a result, marketers—and at least one reporter, this one—who take issue with abuse-desk folks’ dismissive, and sometimes hostile, attitudes toward commercial email might want to walk a mile in an abuse-desk employee’s shoes before opening their yaps.
This was the message a number of professionals had in reaction to last week’s column criticizing what I still believe is an inappropriate reflexive hostility to all things marketing-related among too many Internet service provider executives.
Email Marketing a Conversation? Pshaw!
03/22/2011
A debate broke out on Twitter last week over whether or not email marketing can be a conversation. Some people I respect said ‘yes,’ some people I respect said ‘no.’
Count me among those in the ‘no’ camp.
Ask an Expert: Remove Inactives? Or no?
03/22/2011
This week’s Ask-an-Expert question is: "Should I ever remove inactive, but non-bouncing, non-complaining, addresses from my email file? If so, why, and how do I determine when?"
Once again, we turn to the experts on the Only Influencers discussion list, an invitation-only list of online marketing experts:
Email Conversions Best in Two Years: Epsilon
03/22/2011
In a development that may signal marketers are getting smarter about interacting with customers after the click, Epsilon is reporting that average email conversion rates were up significantly in the fourth quarter of 2010 over the previous quarter and over the previous year.
Stupid Gov. Watch: Illinois Passes Idiotic Net Tax
03/15/2011
What is it about politicians that prevents them from thinking rationally about e-commerce and taxes?
Illinois Gov. Pat Quinn last week signed into law a bill that attempts to force online retailers to collect sales taxes from customers gained through the use of affiliates based in the state.
Please Stop Crapping on Email Marketers
03/15/2011
Email consultant Neil Schwartzman had a guest post published on Laura Atkins’ Word to the Wise and Al Iverson’s Spam Resource blogs last week that contained a troubling quote that is indicative of an anti-marketing—or at least marketing-dismissive—sentiment that is still prevalent among too many Internet professionals.
First let me make one thing clear: I know and respect all three of the individuals mentioned above. They are smart, dedicated, level-headed professionals. They’re also genuinely nice humans.
I just happen to disagree with Schwartzman’s opinion on marketing’s evolving role in people’s inboxes.
Ask an Expert: Advice on Email List Building
03/15/2011
This week’s Ask an Expert column focuses on the biggest ongoing challenge email marketers face: how best to grow their email list into a large, responsive file.
Once again, we turn to the experts participating in the Only Influencers email discussion list, an invitation-only list of online marketing experts:
Red Pill Releases New Vendor Guide
03/15/2011
Email marketing consultancy Red Pill Email has unveiled the newest version of its Email Vendors Features and Functions Guide, a comprehensive view of the features and functions of 28 email service providers.
Crappy Food, Jail Threat Could Lift Opens
03/08/2011
Want to get your email open-and-click rates up? Just serve internationally reviled food and/or have the power to put your recipients in prison.
That’s one conclusion that could be drawn from a benchmarking study put out this week by UK messaging services provider Sign-Up.to.
ZIP Codes? Are They Kidding? Unfortunately, No
03/08/2011
And for the latest piece of evidence that intellect and common sense aren’t requirements for becoming a judge, look no further than a ruling a month ago in California that ZIP codes are personally identifiable pieces of information and, therefore, illegal to collect during retail credit card transactions.
Ask an Expert: How to Evangelize Permission
03/08/2011
See? I told you I know people. Last week’s call for questions for The Magill Report’s new Ask-an-Expert feature drew a great question: “How do you gently educate one's customers or employer to use permission-based marketing?”
I submitted the question to Bill McCloskey who runs the Only Influencers email discussion list, an invitation-only list of online-marketing experts.
The question generated a lively discussion among some of the sharpest, most informed folks in online marketing. Here it is:
Staying Innovative as Your Business Grows (Part One)
03/08/2011
As part of The Magill Report’s Online Entrepreneur column, I’d like to share some of Return Path’s learning about how to stay innovative as you grow. In Part One, I’m going to cover some of the organizational techniques we’ve been employing to stay innovative. In Part Two, I’ll talk about some of the practices we’re using in our product management and development teams.
An Educational Kerfuffle in Anti-Spam Land
03/01/2011
Anti-spammers have been skirmishing over the final touches of a best-practices document that has been in the works since 2004.
How important was the kerfuffle to marketers? Not very. But it was somewhat entertaining and it offers the opportunity to gain some insight into a group of people marketers love to hate: operators of anti-spam blacklists.
A project of the Anti-Spam Research Group, the document in question’s aim is to lay out best practices for blacklist operators.
Stupid PR Watch: Breathtaking Shamelessness
03/01/2011
In a brazenly disingenuousness marketing ploy, Craigslist wannabe Oodle commissioned a study recently examining crimes committed by and against Craigslist users.
The result: the shamefully titled whitepaper “Crime and Craigslist: A sad tale of murders and more” prepared by an outfit called the AIM Group on Oodle’s behalf.
Announcing The Magill Report's 'Ask an Expert'
03/01/2011
Me? No, I’m not an expert. I’m just a guy who has been able to barely manage his unhealthy relationship with alcohol over the past 15 years and soak up just enough knowledge to sound reasonably intelligent when writing about email and online marketing.
But I’ve been doing this long enough that I know a ton of people who really know what they’re talking about.
Fear and Flying in Costa Rica
03/01/2011
This piece has absolutely nothing to do with marketing. It's about an incredible parenting experience I had last week while on vacation--a vacation that put me short on material. I plan on submitting it to parenting magazines, but thought I'd share it with Magill Report readers first. The ads accompanying this piece are added value so I trust the advertisers won't mind running along side something admittedly wildly off topic.
Email-Expiration Idea Old, Useless: Expert
02/22/2011
While many in email marketing are apparently warm to the idea of their messages’ headers containing an expiration date, at least one expert says the idea is 20 years old and as useless now as it was two decades ago.
Best ... Targeting ... Ever
02/22/2011
Constant Contact last week served arguably the most targeted display ad in the history of business-to-business online marketing..
Hmmm ... Z's Respond Faster than A's: Study
02/22/2011
And from the “That's-interesting-now-what-do-we-do-with-it?” file comes a study proclaiming that people with last names beginning with letters later in the alphabet respond to offers faster than people with last names beginning with letters earlier in the alphabet.
Sometimes Crowdsourcing Draws the Stupid
02/22/2011
Sometimes the crowd gets it right. Sometimes the crowd is downright stupid. Take Wikipedia’s entry on direct marketing:
Nothing Says Love Like ... Cockroaches?
02/15/2011
Talk about ROI.
New York’s Wildlife Conservation Society is wrapping up a Valentine’s Day email campaign in which it invited members to name one of the Bronx Zoo’s Madagascar hissing cockroaches for their Valentine. The return on investment has been stunning.
Ideally, Your Email Would Expire in 5 ... 4 ... 3 ...
02/15/2011
Joshua Baer is on a mission.
The founder and CEO of OtherInbox wants marketers to be able to include expiration dates in their email headers.
After the emails expired, the receiving ISP would take some sort of automatic action, such as delete the expired messages or put them into a special folder.
However, Baer’s main challenge is getting widespread adoption.
New Questionable List Firm Appears
02/15/2011
And yet another shady company offering email lists for sale has surfaced and this time its ties to India are irrefutable.
There is also evidence that this is another firm related to Data Champions/Sloan Marketing, an India-based outfit that has operated under dozens of aliases, including EmailAppenders, which has been accused by multiple marketers of ripping them off.
Getting ... Very... Tired ... of This
02/15/2011
Must we discuss this again?
Another report has come out detailing the decline of email usage, particularly among teenagers, spurring another round of articles and posts predicting the death of email.
A piece of idiocy from Red Herring was a typical example:
Yahoo! Loss was the Killer: Goodmail CEO
02/08/2011
The single most damaging event for Goodmail was the loss of Yahoo! a year ago, according to Goodmail CEO and co-founder Daniel Dreymann.
“That single event was the death knell,” he said, sounding surprisingly upbeat for a man being forced to shut down his company after eight years of hard work.
Goodmail announced to customers last week it would be shutting its doors today.
Goodmail Customers: 'What Now?'
02/08/2011
Hundreds of Goodmail customers today are all asking themselves the same question: What happens now?
The email-certification firm left hundreds of emailers in the lurch last week when it abruptly announced it was closing its doors.
As of 5 p.m. PST today, the company’s CertifiedEmail program will no longer exist and for those who bought into the its unique approach to email deliverability, there is nothing else on the market like it.
Time to Change the Meaning of Double Opt In
02/08/2011
I've decided to radically redefine the term “double opt in.”
I know, I know. Who the hell do I think I am? But just hear me out.
The reason I want to change the definition of double opt in is that I want to change the way people react to emailers who use the term without explicitly spelling out what they mean.
This idea came as the result of an incredibly exasperating conversation I had with a fellow attendee at the Email Experience Council's Email Evolution conference last week in Miami.
SaaS: Big-Company Processes on a Small-Company Budget
02/08/2011
As a new business begins to generate more revenue and hire people, it tends to also start to produce mountains of data. To deal with that mountain of data, it’s helpful to establish solid business processes that are automated and scalable.
Software as a service, or SaaS, applications are a great way to help you do this in a secure and cost-effective way. This is also often referred to as “cloud computing” because the information is stored on servers external to the business, as opposed to onsite or in a dedicated data warehouse.
'Biggest Thing to Hit Email in 10 Years'
02/01/2011
Miami--In a move that has revolutionary implications for email marketing, Yahoo and Hotmail--and to a lesser extent, Gmail--have quietly begun allowing senders to include dynamic content in their messages.
The development allows marketers to do previously unheard-of things such as change the content of an email after it goes out.
"This is the biggest thing to happen to email in 10 years," said Joshua Baer, founder and CEO of OtherInbox, who took part in a presentation on the development today at the Email Evolution Conference in Miami.
Silverpop's McDonald Honored at EEC Conference
02/01/2011
Miami--Silverpop's Loren McDonald this morning was awarded the first Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution.
He was given the award by the Direct Marketing Association's Email Experience Council.
The award was presented at the EEC's Email Evolution Conference taking place in Miami.
Weber Hits, Then Whiffs
02/01/2011
While checking my email recently, the content of one of the messages caused me to make a sort of guttural "mmMMMmm" noise.
"Weber?" said my wife, who happened to be standing by.
"Yeah," I said. "How’d you know?"
"You made a Weber noise," she said.
Indeed, I had made a Weber noise.
Don't want it Public? Don't put it in an Email
02/01/2011
A recent court decision serves to remind us of one of the cardinal rules of email, especially work email: Don’t put anything in it you wouldn’t want forwarded to the world or posted on the company bulletin board.
A California appeals court recently ruled that emails to an attorney that would otherwise have been privileged did not qualify as a "confidential communication between client and lawyer," according to the Chronicle of Data Protection.
The reason: they were sent from her employer’s computer. Moreover, the messages regarded her possibly suing her employer.
Uh, Doy.
In reading about the case, I was reminded of the mother-of-all-misguided-workplace-email incidents of which I was personally part.
Amazon Launches Stunningly Cheap Email Service
01/25/2011
Amazon.com sent a ripple through the email-service-provider sector today by announcing it has launched a bulk and transactional commercial email-sending service and is charging an astoundingly low cost-per-thousand emails sent: 10 cents.
A 10-cent CPM is unheard of in email transmission services.
Lawsuit from Weenie Land Revived
01/25/2011
A California court of appeals last week overturned a judgment ValueClick won against serial anti-spam litigant Joe Wagner and his firm Hypertouch in 2009.
As a result, this nuisance lawsuit will continue to tie up a California court while doing nothing more in the fight against spam than making Wagner feel good about himself.
And much of this whole idiotic episode hinges on promotional use of the word “free.”
Stupid Anti-Spammer Watch: This Mortifies You?
01/25/2011
For an example of how inappropriately hypersensitive some anti-spammers can be, consider a recent discussion thread on the SDLU [spammers don’t like us] email list.
Neil Schwartzman Starting Own Gig
01/25/2011
Anti-spam expert Neil Schwartzman announced today he is leaving his post at email deliverability-and-security services firm Return Path to start his own consultancy.
“After a wonderful five-year run at Return Path Inc., my last day of employment with the firm will be January 31, 2011,” Schwartzman wrote in a blog post.
Marketers Beware: New Shady List Firm Surfaces
01/18/2011
A new firm has surfaced apparently preying on unsuspecting marketers with email list deals that are most certainly too good to be true and most certainly not legitimate.
The firm appears to be related to India-based Data Champions/Sloan Marketing, a firm that has operated under dozens of aliases, at least one of which—EmailAppenders—has been accused by multiple marketers of ripping them off in bad email list deals.
What’s more, the new company is a member of the Direct Marketing Association, meaning the DMA logo displayed on a Web site is no guarantee the firm displaying it is legitimate.
Anatomy of a List Hack: An Insider's Story
01/18/2011
After a recent story appeared here on email list thefts, one reader reached out and told a chilling list-theft story of his own that happened at a former employer. He asked that names not be used, but readers of this newsletter would recognize them all.
His tale illustrates how truly international online crime is and how relentless the criminals can be.
Q1 DM Jobs Picture Brightens: Survey
01/18/2011
The direct-marketing jobs picture is about to significantly brighten, according to a survey released today by DM headhunting firm Bernhart Associates Executive Search.
Fifty two percent of companies that responded to the survey said they plan to add staff in the first quarter of 2011, according to Bernhart Associates.
This is compared to 41% which said they planned to hire in the fourth quarter of 2010, according to the firm.
And a Good Time Was Had by All
01/18/2011
The official award ceremony for The Magill Report Fantasy Football League took place at 2010 champion e-Dialog’s headquarters in Burlington, MA Friday and a good time was had by all—or at least no one said they had a bad time.
Twitter Fight! Twitter Fight! Twitter Fight!
01/11/2011
Twitterland was abuzz last week—at least in email circles—when a debate broke out between two email professionals over what constitutes permission in business-to-business marketing via the social network LinkedIn.
It all began with a Jan. 4 tweet from email deliverability and spam expert Al Iverson: “DK New Media harvested my email address from LinkedIn. Not cool.”
Yahoo!, Microsoft Fire Back at HolomaXx; Judge Experienced on Internet Issues
01/11/2011
Yahoo! And Microsoft have filed motions to dismiss HolomaXx’s lawsuits against them for allegedly blocking the Pennsylvania marketer’s email from reaching Hotmail and Yahoo! Mail users.
The cases are scheduled to go to trial February 25 before Jeremy Fogel, a Silicon Valley judge who is no rookie on Internet issues.
Stupid Profiling Watch: Whole Living? Pffft!
01/11/2011
Targeted direct marketing is a beautiful thing. The most recent example in my household is how our incoming direct mail evolved after we moved from Manhattan into the Hudson Valley and began raising chickens.
My wife went from reading the New Yorker, the New York Daily News and Timeout New York to reading publications like Backyard Poultry.
Pretty soon she began seeing correspondingly appropriate offers for other publications, such as Hobby Farm Home, Hobby Farms and Urban Farmer.
The speed at which her direct mail pitches evolved with her changing profile was pretty darned impressive.
But as we all know, direct marketing can also be way off target.
5 Ways to Spot Trends That Will Make You (and Your Business) More Successful
01/11/2011
Last week I published my annual “Unpredictions” for 2011. This tradition grew out of the fact that I hate doing predictions and my marketing team loves them. So we compromise by predicting what won’t happen.
But the truth is that the annual prediction ritual – while trite – is really just trend-spotting. And trend-spotting is an important skill for entrepreneurs. Fortunately it’s a skill that can be acquired, at least it can with enough deliberate practice.
Here are five habits you should consider cultivating if being a better trend spotter is in your career roadmap.
Email Attacks Committed by One Group: Sources
01/04/2011
At least some of a series of recent, well-publicized data thefts were probably committed by the same person or group who stole email names from email service provider AWeber almost exactly a year ago, according to sources.
Moreover, whoever has been committing the thefts is highly sophisticated, sources in a position to know are saying.
“These are not amateurs,” said one high-level email executive who did not want to be named.
Email Dead? Nope, Not Even Gasping: Part 2
01/04/2011
Well, lookee what we have here: another study showing email is not dead.
While just 5 percent of online Christmas shoppers reported being primarily influenced to visit top retailer sites by social media, 19 percent came to retailer Web sites as the result of a promotional email, according to the ForeSee Results E-Tail Satisfaction Index.
That means email drove almost four times the amount of Christmas-shopping traffic as social media.
Note to Boss: Copywriters Don’t Always Write
01/04/2011
One of the great misunderstandings between copywriters and many of those who supervise them is how copywriters work. I have experienced this misunderstanding often.
For example, once while working as a copywriter for a small business-to-business cataloger in a suburb of Buffalo, N.Y., the CEO hauled me into his office. He was not happy.
“You know what I hate, Word Man?” He called me Word Man.
“No, what do you hate?” I responded.
“When you pace the warehouse,” he said. “I hate it when you pace the warehouse.”
Indeed, I did pace the warehouse. A lot.
E-Dialog Takes First Magill FFL Championship
01/04/2011
After looking in mid-season like they might not even make the playoffs, e-Dialog’s e-D’s TDs came back to win their division and beat Harte-Hanks Heroes by a score of 142.46 to 110.22 to take the first Magill Report Fantasy Football League championship.
As a result, e-Dialog will receive the much-coveted Magill Report FFL engraved crystal championship trophy and an almost-regulation-sized, football-shaped sweet summer sausage from Dietrich’s Meats & Country Store in Krumsville, PA (Yum!).
Stupid Executive Watch: BofA Tries to Head off the Suck
12/28/2010
In anticipation of backlash as a result of a possible release of information from WikiLeaks, Bank of America has been aggressively registering domain names that include its board of directors’ and seniors executives’ names and the words “sucks” and “blows,” according to Domain Name Wire.
For example, according to Domain Name Wire, the company registered a number of domains for CEO Brian Moynihan, including BrianMoynihanBlows.com, BrianMoynihanSucks.com, BrianTMoynihanBlows.com, and BrianTMoynihanSucks.com.
Domain Name Wire reported counting hundreds of such registrations on Dec. 17 alone.
Think about the money these people make. Then think about the abject stupidity of this exercise. Would someone please remind me again why I’m not a billionaire?
Just imagine the conversation that preceded this sorry piece of senior-executive stupidity.
Magill Report Predictions for 2011
12/28/2010
I generally consider making predictions a prime opportunity to make an ass of oneself.
Yes, I make them. And, yes, I make an ass of myself on a regular basis.
With those thoughts in mind, here are some predictions for 2011:
Email Dead? Nope, Not Even Gasping
12/28/2010
Email is the No. 1 online activity people across all age groups engage in, according to a recent study by the Pew Internet & American Life Project.
“Email and search engine use remain the backbone of online activities, with 88 percent of the oldest generation using email,” the study said. “Communicating by email is not as popular with teens, however; only 73 percent of teens use email, making them the generation least likely to do so. When teens do use email, they tend to use it more in formal situations or when communicating with adults than to communicate with friends.”
An average of 94 percent of all online adults use email, according to the Generations 2010 study.
Magill FFL: Wussy NFL Decision Holds up Championship
12/28/2010
As a result of the wussiest decision in National Football League history, the results of the first Magill Report Fantasy Football League championship won’t be known until after tonight’s game between the Philadelphia Eagles and Minnesota Vikings.
The NFL postponed the game from Sunday night until tonight because of weather fears.
Vince Lombardi is turning in his grave.
An Open Letter of Apology to Twitter
12/21/2010
Dear Twitter:
I am so sorry. When you launched, I thought you were the most dumbassed thing I had ever seen, well at least the most dumbassed thing since the documentary where that guy decided to live with grizzly bears.
Now that was dumbass-hall-of-fame dumb.
We knew how the documentary was going to end before it even started. So no, I didn’t think you were as dumb as someone consciously deciding to live with wild animals so powerful that what they think is a friendly swat could make a guy’s head sail 50 feet away from his body.
But I thought you were pretty dumb.
Aghhh! Chest ... Hurts ... This Can't Be
12/21/2010
Ack!
Shooting pain … left arm … can … barely … breath.
Why the heart attack?
Well, there’s a reporter working for CBC News who wrote a story last week covering Canada’s new anti-spam legislation that was actually reasonably well thought out and explained accurately what the law probably will and will not do.
This is Green!? Seriously!? Pshaww!!
12/21/2010
Look, I’m all for cynical marketing attempts to capitalize on trends, but what has to be one of the most blatantly cynical ploys in marketing history is the magazine New York House: The Voice of Green Living.
The way it is distributed alone is as about ungreen as marketing gets.
Stunner! Harte-Hanks Holds Off Return Path by Less than a Point
12/21/2010
The Return Path Rage went into Monday night needing to score 23.47 points for a win over Harte-Hanks Heroes and a spot in the first Magill Report Fantasy Football League Championship.
They scored 23.3. Ouch.
The Jackassedness Abounds
12/14/2010
For three examples of how ludicrously ass backwards our priorities are on online privacy and security, look no further than German savings-and-loan Hamburger Sparkasse, Internet-parental-supervision firm EchoMetrix, and WikiLeaks.
Engagement, Segmenting Survey Stats Not Quite Believable
12/14/2010
At first glance, the most gratifying stats in a survey put out by email-marketing technology provider StrongMail last week was that marketers’ top priorities for 2011 are increasing subscriber engagement and improving segmentation and targeting.
Fifty two percent indicated the former is a top priority and 49 percent indicated the latter.
If true, these results indicate a significant percentage of marketers are finally getting the message that in email, relevance trumps volume.
But on second glance, these two stats are a bit hard to believe.
It's Christmas Carol Time!
12/14/2010
Hey folks! It’s that time of year again! What time, you say? The Holidays?
Why no, my misguided—but nonetheless wonderful—friend. It’s not the holidays. “The holidays” is a term that has been foisted upon us by a small minority of joyless, politically correct weenies who have somehow managed to brainwash a large number of otherwise sensible people to use it, too.
No friend, it’s Christmastime. And you know what that means? Why, lame email-marketing themed Christmas carols, that what it means!
Magill FFL: Division Leaders End Season with Big 'L's on Foreheads
12/14/2010
In a development that shows just how fickle the fantasy football gods can be—and what a cruel sense of humor they have—all four teams bound for the Magill Report Fantasy Football 2010 playoffs lost this week, three by double-digit margins.
No-Track List Not Practical, Says Expert
12/07/2010
While the Federal Trade Commission is seemingly more and more hell bent by the day to implement a so-called do-not-track list for people who don’t want their Internet behavior recorded for advertising purposes, at least one expert says the whole idea is simply not practical.
Behind the e-Dialog Management Shakeup
12/07/2010
Former e-Dialog chief marketing officer Arthur Sweetser and former chief technology officer Ken Lajoie parted ways with the company because their personalities were more suited to an entrepreneurial startup firm than the type of company e-Dialog has grown to become, according to CEO John Rizzi.
Getting to 'Yes!' from the CFO
12/07/2010
In most organizations the chief financial officer is the one you need to convince when you want to spend a significant amount of money. I am not talking about a decision to buy some more Google key words or a new computer. I mean expensive decisions such as investing in email marketing automation or committing a lot of money to an advertising campaign.
Often these projects do not have neat paths demonstrating ROI. But instinctively you know what is a good investment.
If there is a lot of money involved and you have no ROI case it will be tough to get the CFO to say yes. But here's the thing: The CFO wants to say yes.
Magill League Playoff Spots Locked Up
12/07/2010
Well, next week is pretty much meaningless.
All four playoff spots in the Magill Report Fantasy Football League have been locked up. The only thing left to be decided is who plays who in the first round.
You Friggin' Knew about This!?
11/30/2010
The most shocking piece of email-marketing-related news this week comes in a series of blog posts in which Return Path announced it had been phished and the email addresses of some clients had been stolen.
And no it wasn’t the hacking that was shocking. It was the revelation that some people in the industry had known about these attacks for almost a year and kept quiet about them.
First, We Kill the Branders
11/30/2010
Okay, so maybe we don’t kill the branders. But realign them? Certainly.
Freelance writer Geoffrey James had a thoughtful piece published on BNET recently explaining why he thinks attempts to align the sales and marketing teams are a bunch of bunk.
Essentially, he said that rather than align with sales, marketing should submit to sales. My first thought was: "Damn right." Then I thought again.
DoubleClick's O'Connor Discusses FindTheBest.com
11/30/2010
Ten years after resigning from the company he co-founded, DoubleClick, Kevin O’Connor has launched a new venture FindTheBest.com.
Launched in August and still in beta, FindTheBest.com aims to help people sift through the massive amounts of information online and give them objective, factual information to help them make side-by-side comparisons when researching considered purchases like cameras and colleges.
e-Dialog Solidifies Division 2 Lead
11/30/2010
e-Dialog’s e-D’s TDs solidified its Division 2 lead this week by beating arch rival Message Systems’ MS Destroyers 142.66 to 83.
The win put e-Dialog’s record at 8-4 and Message Systems at 7-5, leaving Message Systems one game out of first place in Division 2, but still in contention.
Permission Debate is Settled; Please Stop Yapping About it
11/23/2010
OgilvyOne’s Gretchen Scheiman last week created a bit of a ruckus with a piece on MediaPost headlined: “Does Permission Need to be Explicit?”
She wrote the piece as a result of a debate that had been taking place on the Email Insiders discussion list.
“One group argued that explicit, upfront permission is the gold standard and that anything less—including eAppends—is unethical,” she wrote. “The other group suggested that it should be fine to send an email to someone who has chosen to do business with you and hasn't opted-out of communications.”
Scheiman’s conclusion? Permission does not have to be explicit.
Things that Say 'I am a Loser' More than an AOL Address
11/23/2010
Some readers got upset last week when they saw that I had written: “There is little that says ‘I am a loser’ more than an AOL address.”
To all those who were offended, please accept my heartfelt apologies.
I take it back. There are many things that say “I am a loser” more than an AOL email address. So at the risk of offending even more readers, let’s list some of them, shall we?
Let's Call it What it is: 'Cyber Non-Event'
11/23/2010
And for the biggest non-event in online marketing that gets more non-eventy—yet seemingly more written about and discussed—every year, look no further than Cyber Monday, a term that should have been retired several years ago.
Magill FFL: e-Dialog Retakes Top Spot in Division 2
11/23/2010
e-Dialog’s e-D’s TDs came roaring back from last week’s loss to score the most points in the Magill Report league this week and retake the lead in Division 2.
e-D’s TDs beat The Pontiflex DUMBOS 155.84 to 80.74 bringing e-Dialog’s record to 7-4 and dropping Pontiflex’s to 4-7.
Facebook's Email Will Rule the World! Mwahahahahahahah! Er, Not
11/16/2010
Facebook announced its highly anticipated email platform yesterday. Before the official announcement, a bunch of folks got to speculating and most deemed a Facebook email platform an email-marketing game changer and possibly a Gmail killer. They were wrong. It's not a game changer.
After Years of Decline, Ad Banner Click-Through Rates Stabilize: MediaMind
11/16/2010
After an almost decade-long slide and a steep decline during the financial crisis of 2008, average banner click-through rates have apparently stabilized, according to a report released today by online-campaign-management firm MediaMind.
According to MediaMind, click-through rates stopped declining in 2009 and have remained fixed at an average rate of 0.09% since.
Stupid Marketer Watch: Kmart Engages in Risky Email Shenanigans
11/16/2010
I started getting email from Kmart a few weeks back and couldn’t for the life of me figure out how the retailer got my address.
I haven’t spent a nickel with Kmart since it emerged from bankruptcy in 2003 and wiped out the value of some stock I had purchased.
Or so I thought.
Wow! Vick Puts Crush in Scoring Stratosphere
11/16/2010
Fantasy owners who started Philadelphia’s Michael Vick Monday night got to experience the opponent-crushing joy of watching their quarterback score the most points this season.
Under Magill Report League scoring, Vick put up an astounding 72.32 fantasy points.
For owners who played against teams starting Vick, however, Monday Night Football showed signs of becoming a nightmare before the first quarter ended.
Why the Focus on Commercial Spam is Trivial
11/09/2010
A horrific story surfaced recently that serves to illustrate just how trivial some anti-spammers’ focus on commercial email truly is.
Joseph Menn, a reporter for the Financial Times, posted a piece on Boing Boing recently updating his book Fatal System Error: The Hunt for the New Crime Lords Who are Bringing Down the Internet.
In the post, he brought to a close—of sorts—the story of an Internet security researcher whose daughter he reported was kidnapped by a Russian spam gang.
A HolomaXx Win? Er, Not Seeing it
11/09/2010
While it’s never certain how a judge will rule, it’s difficult to envision a scenario under which HolomaXx Technologies will win the lawsuit it filed in late October against Yahoo, Microsoft and others over blocked email.
For one thing, history certainly is not on the e-commerce and email service provider’s side.
Online Entrepreneur: Investment in Email Spells Big Inbox Advances
11/09/2010
Every year since about 2001, people have been claiming email is dead. Yet for all the hue and cry about everything that’s going to kill email (RSS, social, mobile, you name it), email is bigger and better than ever. More people using it. More emails sent. More commerce and debate sparked via the humble SMTP protocol.
Not only do I not think this is going to change anytime soon, I think that email is going to become more ingrained and more popular with both consumers and businesspeople
Magill FFL: Return Path Romps; Division-2 Drama Continues
11/09/2010
The Return Path Rage routed the Spamtacular Bastards this week 157.26 to 59.52, bringing their record to a Division-3-leading 8-1.
Return Path already had the game well in hand going into Monday night, but then poured on the pain with a 31.1-point performance by Cincinnati wide receiver Terell Owens.
Canada Won't do a Utah, Says Expert
11/02/2010
In a move that has set off alarms in the American email marketing industry, Canada looks poised to pass an anti-spam law that includes the right for individuals to sue commercial emailers.
Some observers—including this writer—have predicted that Canada’s inclusion of a private right of action in its anti-spam law will result in a slew of frivolous lawsuits, as happened in Utah after it passed a law giving individuals the right to sue alleged spammers.
In 2003, Salt Lake attorneys Denver Snuffer and Jason Riddle filed more than 1,000 cases against companies such as eBay, Verizon and Columbia House in a massive shakedown effort before the law was repealed.
However, there is good reason to believe Canada’s anti-spam law will not turn out to be the litigation-mill creator Utah’s was, according to at least one expert.
Firm Boasts a Rich, Cultured Email Network
11/02/2010
Though the recession of 2007 was deeply painful for most businesses, the economic meltdown that began three years ago put one company on the map.
AltruNetwork sells standalone display advertising on a revenue-share basis on the tops and bottoms of the email newsletters and event announcements of some 700 arts and cultural institutions, reaching a total of 7 million patrons and donors.
As a result, the company claims, it is the largest aggregator of donors and patrons of the top symphonies, operas, ballets, art museums and performing arts centers in the U.S.
ExactTarget Apparently on a Tear
11/02/2010
Shhh. Don’t tell ExactTarget the economy still stinks.
The marketing services provider known mainly for email today announced it posted a 40-percent boost in revenue for the third quarter of 2010 over the same quarter last year.
Magill FFL: Techies, Rage Continue to Roll
11/02/2010
The TowerData Techies and The Return Path Rage extended their winning streaks this week to keep them on solidly top of Divisions 1 and 3, respectively.
TowerData beat Permission Data 90.4 to 60.8, extending the Techies’ winning streak to four in a row. Return Path beat PL Marketing’s Orchard Lake Warrior 125.22 to 76.24, dropping the Warrior’s record to 2-6 and extending Return Path’s winning streak to three in a row.
Return Path’s leading scorer was Indianapolis quarterback Peyton Manning, who put up 28.02 fantasy points.
Both TowerData and Return Path sport impressive records of 7-1.
Sorry, Stan: It Ain't the Name
10/26/2010
In an article last week on AdAge.com, direct marketing legend Stan Rapp called for the Direct Marketing Association to change its name.
His suggestion came as new DMA president Larry Kimmel is attempting to transform the organization to be relevant in the 21st Century.
In calling for a DMA name change, however, Rapp is focusing on the wrapper and not the package—which, ironically, is antithetical to everything direct marketing is about.
Stupid Research Watch: Most Ridiculous Claims Ever
10/26/2010
Here’s one for the Stupid Research Hall of Fame: Anti-spam watchdog site SpamRatings.com recently published the results of a study claiming, among other things, that “the UK is one of the most dangerous places to surf the Internet in the World.”
And, yes, they capitalized the word “World.”
But silly punctuation is the least of the silliness in this claim.
Alliance Data: Marketing Budgets Stabilizing
10/26/2010
From the we’ll-take-good-news-where-we-can-get-it file comes a statement in Alliance Data Systems’ third-quarter financial report that marketers’ budgets are stabilizing.
Magill FFL: Division 2 All Knotted Up
10/26/2010
The TowerData Techies and the Return Path Rage won this week, leaving them both with 6-1 records and on top of Divisions One and Three, respectively, by two games each.
Meanwhile, e-Dialog’s eD’s TDs lost their third straight game, leaving their record tied with two other Division Two teams: Message Systems’ MS Destroyers and Permission Data. All three have records of 4-3.
Pols Open the Spam Spigots
10/19/2010
One of the most irritating aspects of the debate over spam and what to do about it is the constant implication that commercial interests are almost solely to blame for the problem while politicians and political advocates tend to get a pass.
And make no mistake, politicians and political advocates are some of the most egregious spammers in existence.
Stupid Account Team Watch: How Not to Inspire Confidence
10/19/2010
My wife, an ad-agency media VP whose team buys a lot of online advertising, recently received the following decidedly non-confidence-inspiring message from her surprise new Google AdWords account team:
Return Path's Miller Joins Aprimo
10/19/2010
One of email marketing’s more prominent voices is apparently about to get a little quieter.
Stephanie Miller announced last week she has left Return Path to sign with marketing-automation software firm Aprimo.
Magill FFL: Permission Data Creeps Up on e-D's TDs
10/19/2010
With their second loss in a row, e-Dialog’s e-D’s TDs are in danger of slipping into second place in Division 2 of the Magill Report Fantasy Football League.
Despite scoring the second highest number of points this week, e-D’s TDs had the misfortune of playing the league’s top scorer, PL Marketing’s Orchard Lake Warrior, and lost by a score of 136.92 to 147.3, dropping e-D’s TDs record to 4-2.
Stupid Marketer Watch: Where's the Magic?
10/12/2010
And for the latest example of why so many people hate direct marketers, look no further than the Criss Angel Mindfreak Platinum Magic kit as sold by TV Products Direct.
Stupid Terminology Watch: These Words and Phrases are Banned
10/12/2010
As we head into the fourth quarter of 2010, now is an appropriate time to reiterate a vow I made to readers of my old newsletter, Magilla Marketing, last year.
In fall of 2009, I vowed to ban the phrase “holiday shopping” from Magilla Marketing. This week, I am repeating that vow. [I’m also banning a bunch of other stupid words and phrases and we’ll get to them shortly.]
But first, the worst: the completely idiotic—not to mention inaccurate—term “holiday shopping.”
This is not what Facebook Expected
10/12/2010
Adam Guerbuez owes Facebook $873 million and he’s bragging about it.
Guerbuez was ordered last week by a court in Quebec to pay Facebook more than $1 billion (Canadian) in fines when the court upheld a ruling a California court made against the a Canadian Internet marketer.
Magill Report FFL: And Then There Were None
10/12/2010
The Return Path Rage and e-Dialog’s e-D’s TDs both lost this week. And as a result, there are no undefeated teams left in The Magill Report Fantasy Football League.
Sigh. Are we really this Stupid?
10/05/2010
Are marketers really so stupid that they’ll buy email lists from someone they’ve never met who prospects them through an email message with little or no contact information?
Apparently, some are. Otherwise messages like one which reached a Magill Report reader last week would stop being sent.
Funny Punctuation Watch: 'Magill-Meat?'
10/05/2010
As some readers are aware, I complimented the blog Box of Meat last week, explaining it is the top blog on my “favorites” list and a source of many story ideas.
The folks over at Box of Meat responded by posting my comments and saying if they had an appropriate tchotchke, they’d send me one. Why a tchotchke? What: You’re in Saudi Arabia? No liquor stores nearby?
In any case, anti-spam and deliverability expert Al Iverson blogged about the incident and headlined it: “The Magill-Meat Love Fest.”
One problem with that headline: It should have been punctuated The Magill/Meat Love Fest,” with a slash between Magill and Meat, not “The Magill-Meat Love Fest” with a hyphen.
The hyphen makes Magill-Meat a compound modifier to Love Fest, meaning someone had a love fest with Magill Meat.
With that in mind, I have a few questions:
GetResponse Unveils Segmenting Tool
10/05/2010
GetResponse, a unit of Poland-based emarketing technology provider Implix, announced today it has developed a list-segmentation tool for use with its turnkey email-marketing product that allows senders to target recipients by behavior, preferences and geographic location.
Magill FFL: Ouch, Jay Cutler Sucked this Week
10/05/2010
Chicago Bears quarterback Jay Cutler—who seemed to have put his ball-management problems behind him in the first three games this season—crippled his fantasy football owners this week with a negative-point showing against the New York Giants.
Big Blue owned Cutler on Sunday night, sacking him nine times … in the first half. He didn’t return for the second.
The victim of Cutler’s disastrous night in The Magill Report Fantasy Football League was Message Systems’ MS Destroyers, who lost to Harte-Hanks Heroes 51.98 to 135.44.
Stupid Marketer Watch: Firm Abandoning Email
09/28/2010
And the latest installment of “email-is-dead” stupidity comes from Holiday Brokers, a firm that is abandoning email marketing in favor of social media, according to Travel Weekly.
Stupid PR Watch: The Price-Chopper Lesson Everyone Missed
09/28/2010
From the “this-will-go-down-in-the-annals-of-how-not¬-to-handle-social-media” file comes a story last week of a rogue Price Chopper employee reportedly going after a man who posted a negative tweet about the discount grocery store.
While most bloggers and those commenting in the discussions on Price Chopper’s Twitter incident seem relatively satisfied with Price Chopper’s efforts at damage control, the company missed a huge opportunity to address the real issue.
Three Email Execs Launch Consultancy
09/28/2010
Morgan Stewart, whose former title was principal, marketing research and education for email service provider ExactTarget, has launched a consulting-and-research firm with two other email professionals.
Magill FFL: Third Week, 3 Undefeated
09/28/2010
It’s three weeks into the Magill Report Fantasy Football League and three teams remain undefeated division leaders: Return Path, e-Dialog and TowerData.
Is That Marketing, Or Just a Farting Noise?
09/21/2010
Marketing lessons can come from the unlikeliest places.
One morning after having arrived home in the wee hours from a conference, I woke my seven-year-old son up.
Max—whom I hadn’t seen for three days—opened his eyes and gave me the most heart-warming grin I think I ever saw. However, the grin was not for the fact that his dad was home.
The grin was because he learned a new trick while I was gone.
“Look daddy, I can make a farting noise with my armpit,” he said after jumping out of bed.
He then cupped his hand in his armpit and started flapping his arm: “Pffft! Pffft! Pffft!”
Believe it or not, there's a lesson here for marketers.
Privacy Wackos Eye 2011; Journos Mindlessly Parrot
09/21/2010
What is truly astounding about the debate over online advertising and consumer privacy is the utter lack of intellectual curiosity on the part of most journalists covering it.
Take, for example, a story recently on Politico.com. It led: “The odds of Congress passing an online privacy bill this year get slimmer by the day, leading interest groups to fire up a lobbying blitz with an eye toward 2011.
“Supporters and critics of the effort are asserting themselves strongly in a debate over how companies like Google, Yahoo, Microsoft and Facebook can collect and use consumers’ information on the Web.”
There’s an assumption in that second sentence that a) is flat-out wrong and b) very few people question.
Magill Report FFL Week 2: Harte-Hanks Roars Back
09/21/2010
After a disappointing start to their Magill Report Fantasy Footballl League season in week one, Harte-Hanks Heroes came flying out of the gate this week to score 153.28 points in a blowout against Permission Data who scored 68.64, leaving both teams' records at 1-1.
Harte-Hanks' leading scorers were Denver quarterback Kyle Orton with 38.78 points, Philadelphia running back LeSean McCoy with 35.8 points, and Miami's defense with 21 points, giving the Heroes the highest point total this season so far—though it is only week two.
Some Welcome Maturity from Anti-Spam Land
09/14/2010
Something extraordinary happened last week.
An anti-spammer was booted off a discussion list for being rude.
Extraordinary, you say? Have you been drinking, Ken? Well, of course, the answer is yes.
But the move was extraordinary nonetheless. Why? Because the anti-spammer in question, Rich Kulawiec, was barred from participation in the anti-spam discussion forum Spam L for being rude to a marketer.
Stupid Government Watch: Oh, Leave us Alone
09/14/2010
I just saw the most ridiculous, insulting government intrusion into advertising design I have ever witnessed.
The insult: the newly required size for the warning label on all tobacco advertising, including smokeless tobacco—20 percent of the ad.
Anti-Spammer Scores First in Magill FFL
09/14/2010
Leave it to an anti-spammer to draw first blood in an email marketing industry fantasy football league.
That’s just what happened when the New Orleans Saints’ quarterback Drew Brees threw a touchdown pass in the first quarter against the Minnesota Vikings in the NFL’s season opener Thursday night. The pass gave Mickey Chandler’s Spamtacular Bastards the first points of the 2010/11 Magill Report Fantasy Football season.
Lyris Slashes Staff; Changes Course, Sources Say
09/07/2010
As part of a significant shift in competitive direction, marketing-services provider Lyris on August 27 laid off more than 40 employees, according to multiple sources within the company.
That’s a “big number from the 290 the company had,” wrote one anonymous tipster who reached The Magill Report via email from an anonymous account.
He or she reported the number of employees laid off as 43. Another source, also from within Lyris, verified the layoffs but reported the number at 45.
The move is part of plan to take the company “up market” by shifting from small-business accounts to focusing on larger businesses in an effort to compete with the likes of Responsys, the email source wrote.
What Gmail’s Changes Mean to You: Not Much, Yet
09/07/2010
Google raised a ruckus among email marketers last week with an announcement that it had made some changes to the way Gmail users could manage their inboxes.
But while the changes to Gmail are certainly part of a larger trend prodding email marketers to segment their files and send more engaging, relevant messages, the development in and of itself is not a game changer.
Dubbed Priorty Inbox, the initiative divides Gmail users’ inboxes into three sections: “important and unread,” “starred” and “everything else.”
Stupid Crusade Watch: The Kids are Fine
09/07/2010
Alex Bogusky—founding partner of ad agency Crispin Porter + Bogusky—over the summer published a much-gushed-over and downright ludicrous essay calling for an end to advertising aimed at children.
The essay utterly abdicated the parental responsibility necessary in a healthy, market-driven economy. (Yeah, yeah, I know. Healthy right now, not so much.)
“Advertising to adults is not without controversy,” he wrote. “And although I’m concerned about consuming for consumption’s sake, I am able to see the role advertising plays in moving our economy forward and the benefit to society that can be created. However, when it comes to advertising to children, it’s much more difficult to find any redeeming value created by the activity. In fact, to the contrary, it is easy to see how destructive the process is to most of us.”
Destructive?
If Someone Stole Your List, Would You Know?
08/31/2010
While seeding customer lists is nothing new in direct marketing, there’s a twist on the tactic anti-spam experts use that marketers could use to their benefit, as well.
Direct-mail marketers typically put their home addresses on their lists to detect, among other things, if a firm that rented it violates a one-time-use agreement.
Some anti-spam experts have taken this technique a step further to detect list theft and marketer malfeasance.
Stupid Search-Trick Watch: Content Thieves Strike!
08/31/2010
Content drives search results. And if a blogger or company wants said results and either doesn’t have the time or talent to create it, what to do?
Why, steal it! That’s what.
An interesting case of content theft surfaced last week during one of my daily vanity searches in which my name appeared prominently at the top of a stolen post.
Smart Reporter Watch: You Mean They Exist?
08/31/2010
Holy. Crap.
There may actually be a tech reporter out there whose head is not completely buried in his colon when it comes to what legislation can do in the fight against spam.
Magill Report Fantasy League Set!
08/31/2010
OK folks. We’ve got 12 teams for The Magill Report Fantasy Football League 2010/11 season that are nicely representative of various facets of the email marketing industry.
We’ve got email service providers, a deliverability firm, a couple marketers, three data providers and, yes, even an anti-spammer (Be nice. He’s a good guy).
Exclusive: Goodmail on the Block
08/24/2010
Email certification concern Goodmail Systems is being shopped around, according to a document obtained by this newsletter.
However, recent developments with Yahoo make the company a far less attractive buy than it otherwise would have been.
DM Job-Search Time Almost Doubles: Study
08/24/2010
Job prospects for out-of-work direct marketers have taken a sharp turn for the worse in the last 12 months, according to a study released earlier today by Bernhart Associates Executive Search.
Nearly one third of the 448 respondents—who are all unemployed—said they have been looking for work for more than 18 months, according to Bernhart. Moreover, the median length of unemployment among direct marketers is 12 months, significantly up from 6.5 months in a similar study Bernhart conducted a year ago.
Jerry Barnhart, principal of Bernhart Associates, said he doesn’t see an upturn anytime soon.
“I see no change for the rest of the year,” Bernhart said. “Everybody has more or less locked in their plans.”
Dear DMA: You’re Killin’ Me
08/24/2010
Man oh man. What’s the marketing world coming to?
The Direct Marketing Association earlier this summer announced it had hired Larry Kimmel as its new CEO. He started August 2.
What the hell are these people thinking? I mean, Kimmel has actual direct-marketing experience. Couldn’t they find a washed up GM brander?
How am I going to take shots at the DMA now?
Why I Launched This Newsletter
08/17/2010
With few exceptions, the state of marketing journalism is utterly abysmal.
For one thing, company bloggers who can’t write anything controversial for fear of irritating a client or prospect are driving a large portion of the online marketing-and-advertising discussion.
And at trade publishers, advertisers are getting increasingly demanding. As a result, the business side of publishing has dug its hooks deeper and deeper into editorial—or at least the portion of editorial that hasn’t been fired or alienated.
Stupid Activist Watch: Moronic Convergence
08/17/2010
For arguably the dumbest concept ever put forth by a so-called consumer protectionist—and “dumb” in regards to consumer protectionists’ ideas is one stratospherically high bar to attempt topping—consider a post on Consumerist.com recently headlined: “Get Off Junk Mail Lists With Blitz Calling.”
“This is an awesome new tactic for getting off junk mail lists,” began the post. “I just learned it from Phillip, a Consumerist reader I met at the Consumers Union Activist Summit, who is eating a sandwich next to me. He calls it ‘Blitz Calling’ and he's used it to successfully get off seven different junk mail lists that initially tried to ignore him.”
Announcing Magill Report Fantasy Football!
08/17/2010
OK folks, in an effort to bring a truly unique—and fun—offering to trade reporting, this newsletter is launching The Magill Report Fantasy Football League.
The Magill Report Fantasy Football League is aimed to be a way for vendors and marketers to have some fun with the brand and get some harmless, lighthearted press. Each Magill Report during the season will devote one story to league coverage. Losing teams will not be criticized—lightheartedly poked fun at, maybe, but not criticized.
